A customer complaint is a good thing. It means you know that you need do to something for improvement.
Strategic Discipline Blog
What’s you reason to gather customer feedback?
You are collecting customer feedback aren’t you?
Customer Satisfaction surveys should be part of your company’s regimented discipline to stay in touch with evolving customer relations. With respect to customers, Gazelles/Rockefeller Habits coaches like Positioning Systems suggest your business have your top line leadership team calling one or more of your customers a week to conduct a personal survey of four questions to stay in close contact with your customers and then report this information as part of your weekly meeting rhythms.
All customers are not created equal. That’s one part of the message in How Companies Win: Profiting from Demand-Driven Business Models No Matter What Business You're In, by authors Rick Kash, David Calhoun. With some customers being more valuable than others it’s important to discover which are, and also to be aware of how your market is changing to understand latent, and emerging demands. The world has already changed to a demand driven economy. In order to be in the forefront and capitalize and even survive your business will require a higher level understanding of your customers and how to market to them.
The Rules are changing. As noted in How Companies Win – Prepare for A Demand-Driven Economy we’ve been moving from a supply-based to demand based economy. The book How Companies Win: Profiting from Demand-Driven Business Models No Matter What Business You're In, by authors Rick Kash, David Calhoun examines this and my blog specifically provides an example from the book on how McDonalds has successfully negotiated this change already.
It’s difficult to describe the respect I have for Admiral Stockdale. The torture he faced at the hands of the Vietnamese was incredible. Yesterday I received some more brutal facts about how things might look moving forward.
Monday after 5 consecutive weeks tied to my little pole friend (IV equipment coaster) I was free for all of about 24 hours from it. I was ecstatic! Freedom! I could walk down the halls, to my bathroom, get up from eating without fear of being tethered to this anvil and have complete independence of movement. I can’t tell you how upset I was when I discovered at around 1 AM yesterday morning that I would be shackled to it again.
“Doug loves a challenge!”