When Positioning Systems started in 1998 my intention was to help businesses discover their unique and valuable position. For 20 years I helped business create messages to differentiate from their competition. Jack Trout and Al Ries’ classic marketing book Positioning: The Battle for Your Mind provided this impetus. A classic positioning example was 7-Up’s, The Uncola!
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Topics: strategy, strategy decisions, Strategy - How, Low-Cost Strategy, Differentiation Strategy, Strategy Question, Competitive Strategy, Key Attribution Framework, 3HAG WAY
Low-Cost vs. Differentiation - Example of Playing to Win
Posted by Douglas A Wick on Mon, Dec 23, 2019
Topics: strategy, Strategy Decision, Playing To Win, Winning Strategy, Low-Cost Strategy, Differentiation Strategy