A common mistake small to mid-size businesses make is trying to be good at everything.
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Topics: customer service, Differentiation, Differentiation Strategy, Key Attribution Framework, Uncommon Service, The Four Service Truths, Frances Frei Anne Morriss
You can’t be everything to everyone. The greatest example of winning is choosing not to do what everyone else is doing and to focus on something unique.
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Topics: Barriers to Business Growth, Differentiation, Differentiation Strategy, Key Attribution Framework, 3HAG WAY, Activity Fit Map
The contractor did remodels. He worked in the Chicago Suburbs and had a thriving business. The systems he’d developed built consistency and predictability. His team knew how to do their jobs, by following his precise systems. His firm had the area’s best reputation.
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Topics: Differentiation, One Phrase Strategy, Strategy Decision, Differentiation Strategy, Competitive Strategy, Key Attribution Framework, 3HAG WAY
In today’s world the consumer has turned the tables. Today’s consumer is in a position of power in just about every purchase transaction. That’s just part of the insight you’ll get by reading Bob Bloom’s The New Experts. Bob’s Blog on Five Most Serious Challenges CEO’s face in 2011 will give you quick insight into the consequences this shift in consumer awareness means to your business. I’m afraid these challenges remain for most CEO’s in 2012 as well.
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Topics: Acute Myeloid Luekemia, The Inside Advantage, strategy, Brand Promise, Differentiation, The New Experts
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