What’s wrong with your business to business marketing?Read More
Strategic Discipline Blog
“John and I literally used to sit down and say, ‘Now, let’s write a swimming pool.'” – Paul McCartneyRead More
An outstanding group of speakers today, starting with Dr. Robert Cialdini, author of Pre-suasion: A Revolutionary Way to Influence and Persuade, Joe Polish, Average Joe’s Marketing Book: The Missing Manual for Marketing and Growing Your Small Business, Dean Graziosi, Millionaire Success Habits: The Gateway To Wealth & Prosperity, Michael Bungay Stanier, The Coaching Habit: Say Less, Ask More & Change the Way You Lead Forever, Raj Sisodia, Co-Author of Conscious Capitalism: Liberating the Heroic Spirit of Business along with Bob Chapman Co-Author of Everybody Matters: The Extraordinary Power of Caring for Your People Like Family.Read More
Much of what I am presenting in today’s blog can be found in the Inside Advantage. If you’re serious about identifying your Core Customer, and you should be, I’d strongly recommend picking up the book. It has plenty of examples to help you discover your WHO. Ultimately hiring Bob Bloom will be your best alternative to be completely confident you’ve identified the most critical aspect of your business, your core customer.
Eric Keiles and Mike Lieberman authors of Reality Marketing Revolution, asked thought provoking questions and let us know that the old model for marketing is broken. The good news you can change your behavior and find a way to position your company as remarkable.
Marketing is often considered to be a creative position. If you want your marketing to sparkle and get results you need to hire someone who has great creativity right? At Gazelles we’ve discovered that’s not necessarily true. Marketing is knowing who your cus tomers are, where they are, what their needs and perceptions are, how to communicate with them, and how to attract them.