In today’s world the consumer has turned the tables. Today’s consumer is in a position of power in just about every purchase transaction. That’s just part of the insight you’ll get by reading Bob Bloom’s The New Experts. Bob’s Blog on Five Most Serious Challenges CEO’s face in 2011 will give you quick insight into the consequences this shift in consumer awareness means to your business. I’m afraid these challenges remain for most CEO’s in 2012 as well.