Strategic Discipline Blog
Identifying WHAT – Your Uncommon Offering – Inside Advantage
Posted by Douglas A Wick on Thu, Mar 6, 2014
Topics: Business Growth, The Inside Advantage, Core Customer, WHO WHAT HOW The Inside Advantage, strategy, Jerry Garcia, Your Uncommon Offering
Brand Promise Advice from Jerry Garcia – Fortune Growth Summit
Posted by Douglas A Wick on Tue, Apr 20, 2010
Those of you old enough to remember the Grateful Dead and Jerry Garcia will recognize his insight in a quote provided by Jeff Thull our Fortune Sales & Marketing Growth Summit keynote speaker and author of Mastering the Complex Sale. Jeff said most of us are working way too hard. He had insights into how to change that, starting with this advice, "you don't want to be the best of the best at what you do." Rather follow Jerry Garcia's observation, "You want to be considered the only one who does what you do." You can build your Brand Promise around an uncommon offering like that.
Topics: Business Growth, Jerry Garcia, Brand Promise, Promise, Jeff Thull, Grateful Dead, Mastering the Complex Sale