The CEO Test: Master The Challenges That Make Or Break All Leaders, authors Adam Bryant, and Kevin Sharer provide the key elements a CEO needs for success. This is not a touchy-feely book, although it does address the need for establishing culture. Nor is it a prescriptive book about how to create the right strategy. It reveals Seven Key Tests to be a successful CEO with key insights from leaders who are provided as examples.
Read MoreStrategic Discipline Blog
CEO TEST - #1 Can You Develop a Simple Plan for Your Strategy
Posted by Douglas Wick on Mon, Aug 2, 2021
Topics: Discipline Plan, Strategy Decision, Strategy - How, Strategy Question, Competitive Strategy, The CEO Test
When Positioning Systems started in 1998 my intention was to help businesses discover their unique and valuable position. For 20 years I helped business create messages to differentiate from their competition. Jack Trout and Al Ries’ classic marketing book Positioning: The Battle for Your Mind provided this impetus. A classic positioning example was 7-Up’s, The Uncola!
Read MoreTopics: strategy, strategy decisions, Strategy - How, Low-Cost Strategy, Differentiation Strategy, Strategy Question, Competitive Strategy, Key Attribution Framework, 3HAG WAY
Topics: strategy, Strategy Decision, Playing To Win, Winning Strategy, Strategy Question, Competitive Strategy
Topics: strategy, Playing To Win, What Would Have to be True?, Strategy Question