“I’m never coming back to Cedar Rapids, Iowa, Doug!”
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Double Bonus – Customer Discovers X Factor and Profit Per X
Posted by Douglas A Wick on Mon, Aug 29, 2016
Topics: Profit per X, Hedgehog Concept, X Factor, Scaling Up Workshops
Strategy Decisions - Actions to Live By, Catalytic Mechanism, X Factor
Posted by Douglas A Wick on Mon, Feb 23, 2015
Decisions equal success. There are four decisions, in growing your business, that you must get right or risk leaving significant revenues, profits, and time on the table. These four decisions are: People, Strategy, Execution, and Cash. Most growth firm’s face continual challenges in all four areas, at any one time the challenges in one of these areas overshadows the rest. Therefore, your first decision is to choose which one of the four to focus on next.
Topics: Business Growth, Four Decisions, strategy, catalytic mechanisms, X Factor, actions to live by, Brand Promise Guarantee
Seven Strata of Strategy Step Six - Establish your “X Factor.”
Posted by Douglas A Wick on Thu, Jan 16, 2014
Topics: Business Growth, strategy, Seven Strata of Strategy, X Factor
Is Your Strategy a Wine Glass or a Plastic Cup? Orlando Growth Summit
Posted by Douglas A Wick on Wed, Oct 20, 2010
Verne Harnish’s focus on the first day of the Growth Summit Strategy provided some insightful ideas about strategy. Here’s the one that I thought was most thought provoking. Is your strategy a plastic cup or a fine wine glass? This question asks you to make a gut reaction to your strategy. That’s a good way to say do you feel solid about it or not? If you tapped your glass with a spoon would it get knocked over or would it hold up and ring true?
Topics: strategy, Brand Promise, X Factor, One Phrase Strategy