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Creating your BHAG (Big Hairy Audacious Goal) as Jim Collins describes and shares, is an iterative process. It rarely is achieved in a few meetings, or without completing several very important milestones for your business. Included in these are these three elements of your Hedgehog Concept: Core Purpose, Profit Per X and Brand Promise.
Read MoreTopics: Core Purpose, The Inside Advantage, WHO WHAT HOW The Inside Advantage, Profit per X, Hedgehog Concept, Brand Promise, BHAG
Topics: The Inside Advantage, Core Customer, WHO WHAT HOW The Inside Advantage, Uncommon Offering, Brand Promise, WHO
The intention of discovering your Inside Advantage is to announce it to your prospects and customers. If you want to know what an imaginative act looks like look no further than Steve Jobs and several of his announcements for Apple including his 2007 introduction of the iPhone.
Topics: Business Growth, The Inside Advantage, WHO WHAT HOW The Inside Advantage, best practices of growth companies, Uncommon Offering, Southwest Airlines, Your Core Customer
If you’ve followed along with the previous blogs on discovering Your Inside Advantage, WHO and WHAT, your among the few who are disciplined enough and smart enough to know the value of discovering a marketing strategy that can give you a competitive differentiation in your market.
Topics: Business Growth, The Inside Advantage, WHO WHAT HOW The Inside Advantage, strategy
What happens when you don’t know your WHAT, or in the case of Quiznos, you don’t evolve your WHAT?
Topics: Business Growth, The Inside Advantage, WHO WHAT HOW The Inside Advantage, Uncommon Offering
Topics: Business Growth, The Inside Advantage, Core Customer, WHO WHAT HOW The Inside Advantage, strategy, Jerry Garcia, Your Uncommon Offering
Much of what I am presenting in today’s blog can be found in the Inside Advantage. If you’re serious about identifying your Core Customer, and you should be, I’d strongly recommend picking up the book. It has plenty of examples to help you discover your WHO. Ultimately hiring Bob Bloom will be your best alternative to be completely confident you’ve identified the most critical aspect of your business, your core customer.
Topics: Business Growth, Marketing, The Inside Advantage, Core Customer, WHO WHAT HOW The Inside Advantage
Can you meaningfully define who your core customer is? Can you provide a clear picture in 10-14 words of who your customer is? What drives and identifies them as someone with specific wants and needs that you satisfy?
Topics: Business Growth, The Inside Advantage, WHO WHAT HOW The Inside Advantage, Your Core Customer, WHO
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Doug Wick, President
Positioning Systems
The Strategic Discipline Blog focuses on midsize business owners with a ravenous appetite to improve his or her leadership skills and business results.
Our 3 disciplines include:
- Priorities
- Metrics
- Meeting Rhythms
