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Topics: customer service, Your Core Customer, Strategy Decision, Strategy - How, Uncommon Service, The Four Service Truths, Frances Frei Anne Morriss
Karoline Clarke steps in this week to provide some helpful thoughts and ideas on utilizing Social Media:
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Topics: Your Core Customer, Strategic Planning, customer loyalty, Social Media
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Topics: Customer Feedback, Core Customer, Your Core Customer, WHO, Customer needs, customer and employee feedback
The intention of discovering your Inside Advantage is to announce it to your prospects and customers. If you want to know what an imaginative act looks like look no further than Steve Jobs and several of his announcements for Apple including his 2007 introduction of the iPhone.
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Topics: Business Growth, The Inside Advantage, WHO WHAT HOW The Inside Advantage, best practices of growth companies, Uncommon Offering, Southwest Airlines, Your Core Customer
Can you meaningfully define who your core customer is? Can you provide a clear picture in 10-14 words of who your customer is? What drives and identifies them as someone with specific wants and needs that you satisfy?
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Topics: Business Growth, The Inside Advantage, WHO WHAT HOW The Inside Advantage, Your Core Customer, WHO
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