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Strategic Discipline Blog

Differentiation – Does It Require Being the Best?

Posted by Douglas A Wick on Mon, Feb 22, 2021

The contractor did remodels. He worked in the Chicago Suburbs and had a thriving business. The systems he’d developed built consistency and predictability. His team knew how to do their jobs, by following his precise systems. His firm had the area’s best reputation.

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Topics: Differentiation, One Phrase Strategy, Strategy Decision, Differentiation Strategy, Competitive Strategy, Key Attribution Framework, 3HAG WAY

Find Your White Space - Key Attribution Framework

Posted by Douglas A Wick on Mon, Jan 18, 2021

When Positioning Systems started in 1998 my intention was to help businesses discover their unique and valuable position. For 20 years I helped business create messages to differentiate from their competition. Jack Trout and Al Ries’ classic marketing book Positioning: The Battle for Your Mind provided this impetus. A classic positioning example was 7-Up’s, The Uncola!

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Topics: strategy, strategy decisions, Strategy - How, Low-Cost Strategy, Differentiation Strategy, Strategy Question, Competitive Strategy, Key Attribution Framework, 3HAG WAY

The Power in Your Market Place

Posted by Douglas A Wick on Mon, Jan 11, 2021

Michael Porter’s Definition of Strategy is: the creation of a unique and valuable position, involving a different set of activities.

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Topics: strategy, market dynamics, Strategy - How, Differentiation Strategy, 3HAG WAY

Strategy Question - What Makes Your Brand Unique?

Posted by Douglas A Wick on Mon, Jan 4, 2021

Let’s take two quick surveys today.

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Topics: strategy, competitive advantage, Strategy - How, Differentiation Strategy, Competitive Strategy, 3HAG WAY

Low-Cost vs. Differentiation - Example of Playing to Win

Posted by Douglas A Wick on Mon, Dec 23, 2019

How do strategies differ?

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Topics: strategy, Strategy Decision, Playing To Win, Winning Strategy, Low-Cost Strategy, Differentiation Strategy

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Positioning Systems Brand Promise

1. Priorities: Determine your #1 Priority. Achieve measurable progress in 90 days.

2. Metrics: Develop measurable Key Performance Indicators. 

3. Meetings: Establish effective meeting rhythms. (Cadence of Accountability)  Compounding the value of your priority and metrics. 

(BRAND PROMISE GUARANTEE): We will refund all compensation if our disciplined coaching and proprietary tools fail to meet your expectations.

Certified Gazelles Coach

Doug Wick, President

Positioning Systems

 

The Strategic Discipline Blog focuses on midsize business owners with a ravenous appetite to improve his or her leadership skills and business results.

Our 3 disciplines include:

- Priorities
- Metrics
- Meeting Rhythms

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