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When Positioning Systems started in 1998 my intention was to help businesses discover their unique and valuable position. For 20 years I helped business create messages to differentiate from their competition. Jack Trout and Al Ries’ classic marketing book Positioning: The Battle for Your Mind provided this impetus. A classic positioning example was 7-Up’s, The Uncola!
Read MoreTopics: strategy, strategy decisions, Strategy - How, Low-Cost Strategy, Differentiation Strategy, Strategy Question, Competitive Strategy, Key Attribution Framework, 3HAG WAY
Michael Porter’s Definition of Strategy is: the creation of a unique and valuable position, involving a different set of activities.
Read MoreTopics: strategy, market dynamics, Strategy - How, Differentiation Strategy, 3HAG WAY
Topics: strategy, competitive advantage, Strategy - How, Differentiation Strategy, Competitive Strategy, 3HAG WAY
If 2020 was a humbling year for you in terms of revenue growth, then it’s time to work on strategy.
Read MoreTopics: strategy, Strategy Decision, Strategy - How, Competitive Strategy, 3HAG WAY
Topics: strategy, Strategy Decision, Playing To Win, Winning Strategy, Strategy Question, Competitive Strategy
Topics: strategy, Playing To Win, What Would Have to be True?, Strategy Question
Topics: strategy, Strategy Decision, Playing To Win, Winning Strategy, Low-Cost Strategy, Differentiation Strategy
There is no perfect strategy—nothing can guarantee your business a sustainable competitive advantage.
Read MoreTopics: strategy, strategy decisions, Playing To Win, Strategy - How, Strategy Traps, Winning Strategy
One of my customers is growing fast. They’ve added 25 employees this year, increased revenue 45%, and plan to acquire additional companies to fuel their growth to add new people over the next three years.
Read MoreTopics: strategy, Core Competencies, Strategy Decision, Playing To Win, Core Capabilities, Strategy - How
“…strategy is disciplined thinking that requires tough choices and is all about winning.” ~ A.G. Lafley, Playing to Win: How Strategy Really Works.
Read MoreTopics: strategy, Strategy Decision, Playing To Win, Strategy - How, A.G. Lafley
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Doug Wick, President
Positioning Systems
The Strategic Discipline Blog focuses on midsize business owners with a ravenous appetite to improve his or her leadership skills and business results.
Our 3 disciplines include:
- Priorities
- Metrics
- Meeting Rhythms
