Positioning Systems Blog

Strategy - Your Differentiating Activities

Posted by Douglas A Wick on Mon, Jan 30, 2023

Differentiating your business is challenging. It involves dynamic competitors, changing buyer behaviors, market conditions, trends, and frequently changing technology.

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Topics: strategy, strategy decisions, Strategy - How, Differentiation Strategy, 3HAG WAY, Activity Fit Map, 3HAG, Differentiating Activities

Four Seasons Hotels and Resorts Successful Execution & Strategy

Posted by Douglas A Wick on Mon, Jan 2, 2023

There’s one limitation I’ve been unable to overcome: Lack of faith or belief.

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Topics: strategy, Strategy - How, Execution, It's the Same as Strategy, Strategy, A Cascade of Choices

THE CHAIN-REACTION STRATEGY – Response

Posted by Douglas A Wick on Mon, Jan 31, 2022

“Terror is the ultimate way to paralyze a people’s will to resist and destroy their ability to plan a strategic response. Such power is gained through sporadic acts of violence that create a constant feeling of threat, incubating a fear that spreads throughout the public sphere. The goal in a terror campaign is not battlefield victory but causing maximum chaos and provoking the other side into desperate overreaction. Melting invisibly into the population, tailoring their actions for the mass media, the strategists of terror create the illusion that they are everywhere and therefore that they are far more powerful than they really are. It is a war of nerves. The victims of terror must not succumb to fear or even anger; to plot the most effective counterstrategy, they must stay balanced. In the face of a terror campaign, one’s rationality is the last line of defense.” ~ 33 Strategies of War, Robert Greene

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Topics: strategy, Effective Leadership, Strategy - How, 33 Strategies of War

Where Strategy Starts

Posted by Douglas Wick on Mon, Jan 10, 2022

“To become a true strategist, you must take three steps. First, become aware of the weakness and illness that can take hold of the mind, warping its strategic powers. Second, declare a kind of war on yourself to make yourself move forward. Third, wage ruthless and continual battle on the enemies within you by applying certain strategies.”

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Topics: strategy, strategy decisions, Winning Strategy, 33 Strategies of War

3HAG – 3 Year, Highly Achievable Goal – A Framework for Growth

Posted by Douglas Wick on Mon, Nov 15, 2021

Developing a 3 Year Plan is an important part of strategic planning. We’ve shared several methods and tools to help you in this process including (Why Have a 3 – 5 Year Plan?) where we offered insights from Simon Sinek and Kaihan Krippendorff’s Outthinker Process to help you vision bigger.

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Topics: strategy, Strategic Planning, Differentiation Strategy, Key Attribution Framework, 3HAG WAY, 3 Year Plan, Key Capabilities, Growth Framework

Find Your White Space - Key Attribution Framework

Posted by Douglas A Wick on Mon, Jan 18, 2021

When Positioning Systems started in 1998 my intention was to help businesses discover their unique and valuable position. For 20 years I helped business create messages to differentiate from their competition. Jack Trout and Al Ries’ classic marketing book Positioning: The Battle for Your Mind provided this impetus. A classic positioning example was 7-Up’s, The Uncola!

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Topics: strategy, strategy decisions, Strategy - How, Low-Cost Strategy, Differentiation Strategy, Strategy Question, Competitive Strategy, Key Attribution Framework, 3HAG WAY