“Terror is the ultimate way to paralyze a people’s will to resist and destroy their ability to plan a strategic response. Such power is gained through sporadic acts of violence that create a constant feeling of threat, incubating a fear that spreads throughout the public sphere. The goal in a terror campaign is not battlefield victory but causing maximum chaos and provoking the other side into desperate overreaction. Melting invisibly into the population, tailoring their actions for the mass media, the strategists of terror create the illusion that they are everywhere and therefore that they are far more powerful than they really are. It is a war of nerves. The victims of terror must not succumb to fear or even anger; to plot the most effective counterstrategy, they must stay balanced. In the face of a terror campaign, one’s rationality is the last line of defense.” ~ 33 Strategies of War, Robert Greene
Read More
Topics:
strategy,
Effective Leadership,
Strategy - How,
33 Strategies of War
“To become a true strategist, you must take three steps. First, become aware of the weakness and illness that can take hold of the mind, warping its strategic powers. Second, declare a kind of war on yourself to make yourself move forward. Third, wage ruthless and continual battle on the enemies within you by applying certain strategies.”
Read More
Topics:
strategy,
strategy decisions,
Winning Strategy,
33 Strategies of War
Developing a 3 Year Plan is an important part of strategic planning. We’ve shared several methods and tools to help you in this process including (Why Have a 3 – 5 Year Plan?) where we offered insights from Simon Sinek and Kaihan Krippendorff’s Outthinker Process to help you vision bigger.
Read More
Topics:
strategy,
Strategic Planning,
Differentiation Strategy,
Key Attribution Framework,
3HAG WAY,
3 Year Plan,
Key Capabilities,
Growth Framework
When Positioning Systems started in 1998 my intention was to help businesses discover their unique and valuable position. For 20 years I helped business create messages to differentiate from their competition. Jack Trout and Al Ries’ classic marketing book Positioning: The Battle for Your Mind provided this impetus. A classic positioning example was 7-Up’s, The Uncola!
Read More
Topics:
strategy,
strategy decisions,
Strategy - How,
Low-Cost Strategy,
Differentiation Strategy,
Strategy Question,
Competitive Strategy,
Key Attribution Framework,
3HAG WAY
Michael Porter’s Definition of Strategy is: the creation of a unique and valuable position, involving a different set of activities.
Read More
Topics:
strategy,
market dynamics,
Strategy - How,
Differentiation Strategy,
3HAG WAY
If 2020 was a humbling year for you in terms of revenue growth, then it’s time to work on strategy.
Read More
Topics:
strategy,
Strategy Decision,
Strategy - How,
Competitive Strategy,
3HAG WAY
.jpeg?width=150&height=135&name=Hand%20with%20marker%20writing%20the%20question%20Whats%20Next_%20(1).jpeg "Schedule a meeting")
