A recent Inc. Magazine survey revealed 92% of CEOs believe their leadership teams agrees with and can communicate their strategy.
Strategic Discipline Blog
Your long term goals for your business won't be achieved unless you break them down into individual accountabilities and priorities. As Peter Drucker pointed out, "Plans are only good intentions unless they immediately degenerate into hard work."
Before moving to your One Year Plan it's important to understand that developing your strategy isn't enough. Getting your executive team together to postulate, plan, brainstorm and discover your 3-5 year plan and then determine your key thrusts and capabilities isn't nearly enough to move the needle on your business.
In Mastering the Rockefeller Habits Verne Harnish states that to become and remain competitive your company needs three things: