“To become a true strategist, you must take three steps. First, become aware of the weakness and illness that can take hold of the mind, warping its strategic powers. Second, declare a kind of war on yourself to make yourself move forward. Third, wage ruthless and continual battle on the enemies within you by applying certain strategies.”
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Topics: strategy, strategy decisions, Winning Strategy, 33 Strategies of War
When Positioning Systems started in 1998 my intention was to help businesses discover their unique and valuable position. For 20 years I helped business create messages to differentiate from their competition. Jack Trout and Al Ries’ classic marketing book Positioning: The Battle for Your Mind provided this impetus. A classic positioning example was 7-Up’s, The Uncola!
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Topics: strategy, strategy decisions, Strategy - How, Low-Cost Strategy, Differentiation Strategy, Strategy Question, Competitive Strategy, Key Attribution Framework, 3HAG WAY
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Topics: Build up to Breakthrough Flywheel, strategy decisions, Strategy - How, Turning the Flywheel, Flywheel, bezonomics, brian dumaine
There is no perfect strategy—nothing can guarantee your business a sustainable competitive advantage.
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Topics: strategy, strategy decisions, Playing To Win, Strategy - How, Strategy Traps, Winning Strategy
Can a business with lousy service reverse their strategy to become fanatical about customer support?
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Topics: Switch, change, strategy, strategy decisions, Strategy - How, Rackspace
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Topics: strategy, strategy decisions, Playing To Win, Strategy - How
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Topics: strategy, Strategy Statement, strategy decisions, Playing To Win, Stategy - Why
Step 5, Management Systems: What Systems Are Required, is the most neglected of the 5 steps to a Winning Strategy.
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Topics: strategy, Execution, strategy decisions, Playing To Win, Managment Systems
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Topics: strategy decisions, Playing To Win, Core Capabilities, Play to Your Strengths
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Topics: strategy, strategy decisions, Playing To Win, How To Win
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