Strategic Discipline Blog

An exercise often done in strategic planning is SWOT: Strengths, Weaknesses, Opportunities, and Threats.

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Topics: customer service, strategy, strategy decisions, Strategy - How, Uncommon Service, The Four Service Truths, Frances Frei Anne Morriss

In our last blog, You Must Manage Your Customer – Uncommon Service Truth #4, we shared Service Truth #4, You Must Manage Your Customer.

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Topics: customer service, strategy decisions, Strategy - How, Uncommon Service, The Four Service Truths, Frances Frei Anne Morriss, Customer Behavior

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Topics: Michael Gerber, strategy decisions, Strategy - How, The E-Myth Revisited, Uncommon Service, The Four Service Truths, Frances Frei Anne Morriss, People Don't Fail, Systems Do

Differentiating your business is challenging. It involves dynamic competitors, changing buyer behaviors, market conditions, trends, and frequently changing technology.

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Topics: strategy, strategy decisions, Strategy - How, Differentiation Strategy, 3HAG WAY, Activity Fit Map, 3HAG, Differentiating Activities

In A New Way to Think: Your Guide to Superior Management EffectivenessRoger Martin believes execution is the same as strategy.

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Topics: Execution, strategy decisions, Strategy Decision, Strategy - How, Winning Strategy, Execution What it's the Same As Strategy, Roger Martin, A New Way to Think

“To become a true strategist, you must take three steps. First, become aware of the weakness and illness that can take hold of the mind, warping its strategic powers. Second, declare a kind of war on yourself to make yourself move forward. Third, wage ruthless and continual battle on the enemies within you by applying certain strategies.”

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Topics: strategy, strategy decisions, Winning Strategy, 33 Strategies of War

When Positioning Systems started in 1998 my intention was to help businesses discover their unique and valuable position. For 20 years I helped business create messages to differentiate from their competition. Jack Trout and Al Ries’ classic marketing book Positioning: The Battle for Your Mind provided this impetus. A classic positioning example was 7-Up’s, The Uncola!

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Topics: strategy, strategy decisions, Strategy - How, Low-Cost Strategy, Differentiation Strategy, Strategy Question, Competitive Strategy, Key Attribution Framework, 3HAG WAY

Clarity has its rewards.

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Topics: Build up to Breakthrough Flywheel, strategy decisions, Strategy - How, Turning the Flywheel, Flywheel, bezonomics, brian dumaine

There is no perfect strategy—nothing can guarantee your business a sustainable competitive advantage.

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Topics: strategy, strategy decisions, Playing To Win, Strategy - How, Strategy Traps, Winning Strategy

Can a business with lousy service reverse their strategy to become fanatical about customer support?

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Topics: Switch, change, strategy, strategy decisions, Strategy - How, Rackspace