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When Positioning Systems started in 1998 my intention was to help businesses discover their unique and valuable position. For 20 years I helped business create messages to differentiate from their competition. Jack Trout and Al Ries’ classic marketing book Positioning: The Battle for Your Mind provided this impetus. A classic positioning example was 7-Up’s, The Uncola!
Read MoreTopics: strategy, strategy decisions, Strategy - How, Low-Cost Strategy, Differentiation Strategy, Strategy Question, Competitive Strategy, Key Attribution Framework, 3HAG WAY
Topics: Build up to Breakthrough Flywheel, strategy decisions, Strategy - How, Turning the Flywheel, Flywheel, bezonomics, brian dumaine
There is no perfect strategy—nothing can guarantee your business a sustainable competitive advantage.
Read MoreTopics: strategy, strategy decisions, Playing To Win, Strategy - How, Strategy Traps, Winning Strategy
Can a business with lousy service reverse their strategy to become fanatical about customer support?
Read MoreTopics: Switch, change, strategy, strategy decisions, Strategy - How, Rackspace
Topics: strategy, strategy decisions, Playing To Win, Strategy - How
Topics: strategy, Strategy Statement, strategy decisions, Playing To Win, Stategy - Why
Step 5, Management Systems: What Systems Are Required, is the most neglected of the 5 steps to a Winning Strategy.
Read MoreTopics: strategy, Execution, strategy decisions, Playing To Win, Managment Systems
Topics: strategy decisions, Playing To Win, Core Capabilities, Play to Your Strengths
Topics: strategy, strategy decisions, Playing To Win, How To Win
What if your customer told you, “You are the leader, in fact, you don’t have any competitors for what you do and how you do it!”
Read MoreTopics: strategy, strategy decisions, Playing To Win, Where to Play
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Doug Wick, President
Positioning Systems
The Strategic Discipline Blog focuses on midsize business owners with a ravenous appetite to improve his or her leadership skills and business results.
Our 3 disciplines include:
- Priorities
- Metrics
- Meeting Rhythms
