Does your business have a Brand Promise?
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Topics: The Inside Advantage, Core Customer, WHO WHAT HOW The Inside Advantage, Uncommon Offering, Brand Promise, WHO
The intention of discovering your Inside Advantage is to announce it to your prospects and customers. If you want to know what an imaginative act looks like look no further than Steve Jobs and several of his announcements for Apple including his 2007 introduction of the iPhone.
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Topics: Business Growth, The Inside Advantage, WHO WHAT HOW The Inside Advantage, best practices of growth companies, Uncommon Offering, Southwest Airlines, Your Core Customer
What happens when you don’t know your WHAT, or in the case of Quiznos, you don’t evolve your WHAT?
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Topics: Business Growth, The Inside Advantage, WHO WHAT HOW The Inside Advantage, Uncommon Offering
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