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Strategic Discipline Blog
Topics: Customer Feedback, Core Customer, Your Core Customer, WHO, Customer needs, customer and employee feedback
We’re exploring the Four Decisions resources and Growth tools Positioning Systems and Gazelles coaches provide to our customer to help you become familiar with how you can ramp up the growth of your small to mid-sized business.
Topics: Four Decisions, strategy, Profit per X, Seven Strata of Strategy, Brand Promise, WHO
Does your business have a Brand Promise?
Topics: The Inside Advantage, Core Customer, WHO WHAT HOW The Inside Advantage, Uncommon Offering, Brand Promise, WHO
Can you meaningfully define who your core customer is? Can you provide a clear picture in 10-14 words of who your customer is? What drives and identifies them as someone with specific wants and needs that you satisfy?
Topics: Business Growth, The Inside Advantage, WHO WHAT HOW The Inside Advantage, Your Core Customer, WHO