A common mistake small to mid-size businesses make is trying to be good at everything.
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Topics: customer service, Differentiation, Differentiation Strategy, Key Attribution Framework, Uncommon Service, The Four Service Truths, Frances Frei Anne Morriss
You can’t be everything to everyone. The greatest example of winning is choosing not to do what everyone else is doing and to focus on something unique.
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Topics: Barriers to Business Growth, Differentiation, Differentiation Strategy, Key Attribution Framework, 3HAG WAY, Activity Fit Map
As the Cheshire cat told Alice, in Alice in Wonderland, “If you don’t know where you are going it doesn’t matter which road you take. Any road will get you there.”
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Topics: Strategic Planning, Strategy - How, Key Attribution Framework, 3HAG WAY, Swimlanes
Developing a 3 Year Plan is an important part of strategic planning. We’ve shared several methods and tools to help you in this process including (Why Have a 3 – 5 Year Plan?) where we offered insights from Simon Sinek and Kaihan Krippendorff’s Outthinker Process to help you vision bigger.
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Topics: strategy, Strategic Planning, Differentiation Strategy, Key Attribution Framework, 3HAG WAY, 3 Year Plan, Key Capabilities, Growth Framework
The contractor did remodels. He worked in the Chicago Suburbs and had a thriving business. The systems he’d developed built consistency and predictability. His team knew how to do their jobs, by following his precise systems. His firm had the area’s best reputation.
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Topics: Differentiation, One Phrase Strategy, Strategy Decision, Differentiation Strategy, Competitive Strategy, Key Attribution Framework, 3HAG WAY
When Positioning Systems started in 1998 my intention was to help businesses discover their unique and valuable position. For 20 years I helped business create messages to differentiate from their competition. Jack Trout and Al Ries’ classic marketing book Positioning: The Battle for Your Mind provided this impetus. A classic positioning example was 7-Up’s, The Uncola!
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Topics: strategy, strategy decisions, Strategy - How, Low-Cost Strategy, Differentiation Strategy, Strategy Question, Competitive Strategy, Key Attribution Framework, 3HAG WAY
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