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Strategic Discipline Blog
Last blog we discussed how understanding your customer and their needs is key to establishing an effective brand promise.
Does your business have a Brand Promise?
Much of what I am presenting in today’s blog can be found in the Inside Advantage. If you’re serious about identifying your Core Customer, and you should be, I’d strongly recommend picking up the book. It has plenty of examples to help you discover your WHO. Ultimately hiring Bob Bloom will be your best alternative to be completely confident you’ve identified the most critical aspect of your business, your core customer.