Thales Teixeria, author of Unlocking the Customer Value Chain shared this “Did You Know” slide.
Costco: Costco makes a profit entirely due to its membership fees.
Grocery stores: Supermarkets get more profit % from brands who buy shelf space and cap ends than they do from the products they sell.
P&C insurance: Pay $100 per click yet still feel they get an efficient ROI!
FedEx: Has very slim margins. FedEx absolutely, positively must have systems that work consistently. One phone call complaint, eliminates Profit!
Apple: Like Dell Computers Apple receives your payment before paying for the parts to make your iPhone.
RyanAir: A $15 international plane ticket is profitable because RyanAir makes so much on upgrades from passengers.Read More