It’s called newsjacking, and David Meerman Scott believes by taking a few risks your company can gain followers and customers to elevate your position in your market and industry.
Strategic Discipline Blog
The Trojan Horse Effect and increased company value. Recurring Revenue can have a dramatic impact on your business if you can uncover the means to achieve it. John Warrillow provided his insights from his book The Automatic Customer at the Orlando Leadership Summit. We covered two of the nine business models for recurring revenue in John Warrillow, The Automatic Customer – Orlando Growth Summit. All nine business models can be found in an e-book here.
You own a floral shop. Holidays like Mother’s Day, just recently celebrated, and Valentine’s Day comprise 30% of your annual revenue stream. In order to achieve foot traffic that will result in impulse sales you can pay as much as $150 a square foot. Worse of all you lose 50% of your inventory every month to waste. It simply rots before you can sell it. Your customer is at best variable and seasonal.
Built to Last author John Warrillow kicked off Wednesday’s Growth Summit. His presentation on recurring revenue ideas from his new book The Automatic Customer should be what this blog is on. That was until Rabbi Stephen Baars presented. Rabbi Baars delivered the shortest of the four Leadership speakers, about 15 minutes in length. There were four outstanding presentations today, I believe he had the greatest impact on the audience.
This blog is no stranger to the value of habits. We’ve written about habits many times in the past.
You are probably not old enough to remember the way back machine from the cartoon series PEABODY’S IMPROBABLE HISTORY, (it was a series that aired within the Rocky and Bullwinkle cartoon series on TV) however I am betting you can remember when you first started your career.
Keith Ferrazzi, author of Never Eat Alone and Who’s Got Your Back received his first lesson on social networking when he was just 13. As a caddie at a local golf course, he earned the title of being the best first year caddie, and eventually caddied for Arnold Palmer, Coming from a poor family he might have been intimidated by the type of customer with memberships at the club. Each day he arrived 30 minutes early. Before anyone else was there Ferrazzi would check the pin placement of the holes and observe how the grass had been cut. All in an effort to give those he caddied for every advantage possible. He met a woman, Mrs. Poland, who possibly was the best golfer at the club. She quickly made Keith her caddie. Why?
Is there a difference between being driven to do something and being passionate about it?