Strategic Discipline Blog

Ask yourself a question about your business practices: 

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Topics: Hedgehog Concept, Brand Promise, Brand Promise Guarantee, Best in the World at

What can you be the Best in the World at?

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Topics: The Inside Advantage, Hedgehog Concept, Brand Promise, Brand Promise Guarantee, Positioning Systems Brand Promise, Sandbox

Would you like to find a predictor for your business achieving greatness?

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Topics: Good to Great, Core Purpose, Jim Collins, Profit per X, Hedgehog Concept, Brand Promise

Creating your BHAG (Big Hairy Audacious Goal) as Jim Collins describes and shares, is an iterative process.  It rarely is achieved in a few meetings, or without completing several very important milestones for your business.  Included in these are these three elements of your Hedgehog Concept: Core Purpose, Profit Per X and Brand Promise.

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Topics: Core Purpose, The Inside Advantage, WHO WHAT HOW The Inside Advantage, Profit per X, Hedgehog Concept, Brand Promise, BHAG

We’re exploring the Four Decisions resources and Growth tools Positioning Systems and Gazelles coaches provide to our customer to help you become familiar with how you can ramp up the growth of your small to mid-sized business.

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Topics: Four Decisions, strategy, Profit per X, Seven Strata of Strategy, Brand Promise, WHO

Last blog we discussed how understanding your customer and their needs is key to establishing an effective brand promise.

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Topics: Strategic Discipline, The Inside Advantage, Core Customer, Seven Strata of Strategy, Brand Promise, Customer needs

Does your business have a Brand Promise?

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Topics: The Inside Advantage, Core Customer, WHO WHAT HOW The Inside Advantage, Uncommon Offering, Brand Promise, WHO

What’s a Brand Promise Guarantee and how is it different from your Brand Promise?  

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Topics: Business Growth, Seven Strata of Strategy, Brand Promise, catalytic mechanisms

Let’s continue to explore the Seven Strata of Strategy, Mastering the Rockefeller Habits author, Verne Harnish key strategy elements, discovered from mid-sized business owners after the last recession which moved the needle to increase revenue.  For a copy of Verne Harnish’s Fortune article on The Seven Strata of Strategy and the worksheet to identify yours send me an email with Seven Strata of Strategy in the title.

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Topics: customer service, strategy, Seven Strata of Strategy, Brand Promise

In The Hedgehog Concept we discussed the intersection of three circles that provide your One Thing Focus for the strategy of your business.  Where do you find or discover the elements that comprise the three circles?   If you’ve completed portions of your One Page Strategic Plan you’ll have made progress toward understanding what these are. 

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Topics: Core Purpose, Grow: How Ideals Power Growth and Profit at the Wo, Patrick Lencioni, Profit per X, Hedgehog Concept, Organizational Health, Brand Promise, BHAG, Brand Ideal