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Strategic Discipline Blog

Proactive or Reactive: How the Hedgehog Concept Changes Your Focus

Posted by Douglas A Wick on Mon, Sep 5, 2016

Ask yourself a question about your business practices: 

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Topics: Best in the World at, Hedgehog Concept, Brand Promise, Brand Promise Guarantee

A Brand Promise and Guarantee I Bet My Life On

Posted by Douglas A Wick on Thu, Sep 1, 2016

What can you be the Best in the World at?

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Topics: Brand Promise, Brand Promise Guarantee, Hedgehog Concept, Positioning Systems Brand Promise, Sandbox, The Inside Advantage

HEDGEHOG CONCEPT Three Circles Signal Greatness

Posted by Douglas A Wick on Thu, Aug 25, 2016

Would you like to find a predictor for your business achieving greatness?

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Topics: Hedgehog Concept, Jim Collins, Good to Great, Core Purpose, Brand Promise, Profit per X

Your BHAG Journey

Posted by Douglas A Wick on Thu, Aug 11, 2016

Creating your BHAG (Big Hairy Audacious Goal) as Jim Collins describes and shares, is an iterative process.  It rarely is achieved in a few meetings, or without completing several very important milestones for your business.  Included in these are these three elements of your Hedgehog Concept: Core Purpose, Profit Per X and Brand Promise.

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Topics: BHAG, Hedgehog Concept, Core Purpose, Brand Promise, Profit per X, The Inside Advantage, WHO WHAT HOW The Inside Advantage

Four Decisions Strategy –7 Strata, WHO, Brand Promise, Profit Per X

Posted by Douglas A Wick on Thu, Feb 19, 2015

We’re exploring the Four Decisions resources and Growth tools Positioning Systems and Gazelles coaches provide to our customer to help you become familiar with how you can ramp up the growth of your small to mid-sized business.

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Topics: Four Decisions, strategy, Profit per X, Seven Strata of Strategy, Brand Promise, WHO

What’s Your Brand Promise? Here’s an Example

Posted by Douglas A Wick on Thu, Oct 16, 2014

Last blog we discussed how understanding your customer and their needs is key to establishing an effective brand promise.

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Topics: Strategic Discipline, The Inside Advantage, Core Customer, Seven Strata of Strategy, Brand Promise, Customer needs

What’s a Brand Promise?

Posted by Douglas A Wick on Mon, Oct 13, 2014

Does your business have a Brand Promise?

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Topics: The Inside Advantage, Core Customer, WHO WHAT HOW The Inside Advantage, Uncommon Offering, Brand Promise, WHO

Brand Promise Guarantee – Seven Strata of Strategy

Posted by Douglas A Wick on Fri, Jan 3, 2014

What’s a Brand Promise Guarantee and how is it different from your Brand Promise?  

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Topics: Business Growth, Seven Strata of Strategy, Brand Promise, catalytic mechanisms

Seven Strata of Strategy - Brand Promise

Posted by Douglas A Wick on Mon, Dec 30, 2013

Let’s continue to explore the Seven Strata of Strategy, Mastering the Rockefeller Habits author, Verne Harnish key strategy elements, discovered from mid-sized business owners after the last recession which moved the needle to increase revenue.  For a copy of Verne Harnish’s Fortune article on The Seven Strata of Strategy and the worksheet to identify yours send me an email with Seven Strata of Strategy in the title.

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Topics: customer service, strategy, Seven Strata of Strategy, Brand Promise

What’s Your Passion? What Are You Best At? (Hedgehog Concept)

Posted by Douglas A Wick on Mon, Nov 11, 2013

In The Hedgehog Concept we discussed the intersection of three circles that provide your One Thing Focus for the strategy of your business.  Where do you find or discover the elements that comprise the three circles?   If you’ve completed portions of your One Page Strategic Plan you’ll have made progress toward understanding what these are. 

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Topics: Core Purpose, Grow: How Ideals Power Growth and Profit at the Wo, Patrick Lencioni, Profit per X, Hedgehog Concept, Organizational Health, Brand Promise, BHAG, Brand Ideal

Challenges of Scaling Up a Business 




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Doug Wick, President

Positioning Systems


The Strategic Discipline Blog focuses on midsize business owners with a ravenous appetite to improve his or her leadership skills and business results.

Our 3 disciplines include:

- Priorities
- Metrics
- Meeting Rhythms

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