Can you meaningfully define who your core customer is? Can you provide a clear picture in 10-14 words of who your customer is? What drives and identifies them as someone with specific wants and needs that you satisfy?
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Topics: Business Growth, The Inside Advantage, WHO WHAT HOW The Inside Advantage, Your Core Customer, WHO
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Topics: Business Growth, The Inside Advantage, WHO WHAT HOW The Inside Advantage, Uncommon Offering, Your Core Customer
Do you believe you’re a prisoner to your genes? Is your family’s past afflictions, diseases, and maladies a prediction of your future?
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Topics: Acute Myeloid Luekemia, Business Growth, People, Grow: How Ideals Power Growth and Profit at the Wo, The Advantage, Business Culture, competitive advantage, Breaking the Habit of Being Yourself: How to Lose
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Topics: Business Growth, strategy, Seven Strata of Strategy, X Factor
We’re reviewing the Seven Strata of Strategy. These are the specific strategic elements that Verne Harnish discovered mid-size businesses that had continued to grow and increase revenue during the last recession had in common to differentiate themselves and best their competition.
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Topics: Business Growth, The Inside Advantage, strategy, Seven Strata of Strategy, Verne Harnish
In Cascade Your Annual Strategy & Planning we noted statistics from a recent leadership survey reported 92% of CEO’s feel their leadership team can communicate their strategy. The same survey revealed that only 2% of their leadership team actually could!
Simplifying your strategy into 35 words or less as we recommend in developing Your Strategy Statement is the first step to accomplishing this intention of a One Phrase Strategy.
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Topics: Business Growth, strategy, The Advantage, Southwest Airlines, Strategy Statement
It’s the first Monday of 2014! David Allen, author of Getting Things Done and past Fortune/Gazelles Growth Summit speaker, recommends this day (or possibly another between Christmas and the New Year) as an excellent day to clean out your office, getting rid of anything you haven’t used in the past year.
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Topics: Acute Myeloid Luekemia, Business Growth, Core Purpose, Bone Marrow Transplant, Seven Strata of Strategy, Stockdale Paradox, Breaking the Habit of Being Yourself: How to Lose, Joe Dispensa
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Topics: Business Growth, Seven Strata of Strategy, Brand Promise, catalytic mechanisms
In Four Decisions – Strategy we discussed the Seven Strata of Strategy. Verne Harnish discovered these key strategy elements were what mid-sized business owners had concentrated on after the last recession to yield excellent results in moving the needle on increased revenue. Starting with this blog we’ll explore these seven strata, taking a look at what they are and why they have had such an impact on the company’s that identify them, and why they can also impact your revenue growth in 2014 and beyond if you choose to identify and develop them as well.
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Topics: Business Growth, The Inside Advantage, strategy, Seven Strata of Strategy, Words You Own
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