You may have heard the story on how trainers get an elephant to remain tied to a stake. Even though an elephant has enough strength to easily remove the stake, due to the training received when they are young they’re unable to realize they can get free. View the video on the right for the full story.
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Topics: Acute Myeloid Luekemia, Business Growth, Decision-Making, human behavior, Decisive: How to Make Better Choices in Life and W, habits, routine
If you’ve found it challenging to find effective managers you’re not alone. Recent research by Gallup points to a number of glaring issues that may make you feel better about your management hiring success rate.
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Topics: employee engagement, Business Growth, manager, training and education
Twelve exhausted athletes single file into the high school biology room of their new basketball coach. It’s the first week of basketball season. Entering a classroom is a unique experience for them. Practices are in the main auditorium of the high school. This is the first time they’ve ever been anywhere but the gym.
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Topics: Business Growth, Strategic Discipline, habits, Business Culture, The Power of Habit
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Topics: Business Growth, Aubrey Daniels, Discipline Plan, habits, The Power of Habit, routine
When Jack Welsh was at GE he had a philosophy to have less people, paid more with a lower total wage cost.
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Topics: Business Growth, Leadership Training, leadership, Multipliers, productivity, Leadership Team
The intention of discovering your Inside Advantage is to announce it to your prospects and customers. If you want to know what an imaginative act looks like look no further than Steve Jobs and several of his announcements for Apple including his 2007 introduction of the iPhone.
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Topics: Business Growth, The Inside Advantage, WHO WHAT HOW The Inside Advantage, best practices of growth companies, Uncommon Offering, Southwest Airlines, Your Core Customer
If you’ve followed along with the previous blogs on discovering Your Inside Advantage, WHO and WHAT, your among the few who are disciplined enough and smart enough to know the value of discovering a marketing strategy that can give you a competitive differentiation in your market.
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Topics: Business Growth, The Inside Advantage, WHO WHAT HOW The Inside Advantage, strategy
What happens when you don’t know your WHAT, or in the case of Quiznos, you don’t evolve your WHAT?
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Topics: Business Growth, The Inside Advantage, WHO WHAT HOW The Inside Advantage, Uncommon Offering
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Topics: Business Growth, The Inside Advantage, Core Customer, WHO WHAT HOW The Inside Advantage, strategy, Jerry Garcia, Your Uncommon Offering
Much of what I am presenting in today’s blog can be found in the Inside Advantage. If you’re serious about identifying your Core Customer, and you should be, I’d strongly recommend picking up the book. It has plenty of examples to help you discover your WHO. Ultimately hiring Bob Bloom will be your best alternative to be completely confident you’ve identified the most critical aspect of your business, your core customer.
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Topics: Business Growth, Marketing, The Inside Advantage, Core Customer, WHO WHAT HOW The Inside Advantage
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