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Strategic Discipline Blog

HOW – Develop Your Persuasive Strategy – Inside Advantage

Posted by Douglas A Wick on Thu, Mar 13, 2014

If you’ve followed along with the previous blogs on discovering Your Inside Advantage, WHO and WHAT, your among the few who are disciplined enough and smart enough to know the value of discovering a marketing strategy that can give you a competitive differentiation in your market.

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Topics: Business Growth, The Inside Advantage, WHO WHAT HOW The Inside Advantage, strategy

WHAT? QUIZNOS INSIDE ADVANTAGE FAILURE

Posted by Douglas A Wick on Mon, Mar 10, 2014

What happens when you don’t know your WHAT, or in the case of Quiznos, you don’t evolve your WHAT?

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Topics: Business Growth, The Inside Advantage, WHO WHAT HOW The Inside Advantage, Uncommon Offering

Identifying WHAT – Your Uncommon Offering – Inside Advantage

Posted by Douglas A Wick on Thu, Mar 6, 2014

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Topics: Business Growth, The Inside Advantage, Core Customer, WHO WHAT HOW The Inside Advantage, strategy, Jerry Garcia, Your Uncommon Offering

Steps to Finding Your “Who” Inside Advantage

Posted by Douglas A Wick on Mon, Mar 3, 2014

Much of what I am presenting in today’s blog can be found in the Inside Advantage. If you’re serious about identifying your Core Customer, and you should be, I’d strongly recommend picking up the book.  It has plenty of examples to help you discover your WHO.  Ultimately hiring Bob Bloom will be your best alternative to be completely confident you’ve identified the most critical aspect of your business, your core customer.

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Topics: Business Growth, Marketing, The Inside Advantage, Core Customer, WHO WHAT HOW The Inside Advantage

WHO is Your Core Customer?

Posted by Douglas A Wick on Fri, Feb 28, 2014

Can you meaningfully define who your core customer is?  Can you provide a clear picture in 10-14 words of who your customer is?  What drives and identifies them as someone with specific wants and needs that you satisfy?

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Topics: Business Growth, The Inside Advantage, WHO WHAT HOW The Inside Advantage, Your Core Customer, WHO

Build YOUR INSIDE ADVANTAGE

Posted by Douglas A Wick on Mon, Feb 24, 2014

How clear are you on WHO your customer is?

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Topics: Business Growth, The Inside Advantage, WHO WHAT HOW The Inside Advantage, Uncommon Offering, Your Core Customer

A Contrast in Business Culture - An NFL Lesson

Posted by Douglas A Wick on Fri, Feb 21, 2014

Could there be a greater contrast in the culture of two teams than the NFL’s Seattle Seahawks and the Miami Dolphins?

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Topics: Culture of Discipline, positive reinforcement, Business Culture

Your Business Culture Creates Belief Structure

Posted by Douglas A Wick on Wed, Feb 19, 2014

Do you believe you’re a prisoner to your genes?  Is your family’s past afflictions, diseases, and maladies a prediction of your future? 

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Topics: Acute Myeloid Luekemia, Business Growth, People, Grow: How Ideals Power Growth and Profit at the Wo, The Advantage, Business Culture, competitive advantage, Breaking the Habit of Being Yourself: How to Lose

Free Training & Education Opportunity

Posted by Douglas A Wick on Fri, Feb 14, 2014

“Everybody talks about the weather, but nobody ever does anything about it,“ is a quote attributed to Mark Twain.

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Topics: Training, Leadership Training, training and education, Education & Training, Leadership Team

Does Routine Really Set You Free?

Posted by Douglas A Wick on Mon, Feb 10, 2014

It’s ironic that as I started to write Select The Right People – Zappos “Are You Lucky? I was feeling good about my recovery from Acute Myeloid Leukemia and my Bone Marrow Transplant.  That Tuesday I decided to go to the University of Iowa Hospital/Clinic since my leg hurt since I slipped and fell into my snow blower the week before. 

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Topics: Acute Myeloid Luekemia, Strategic Discipline, priorities, routine sets you free, Bone Marrow Transplant, habits, routine, top priorities

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The Strategic Discipline Blog focuses on midsize business owners with a ravenous appetite to improve his or her leadership skills and business results.

Our 3 disciplines include:

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