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When Positioning Systems started in 1998 my intention was to help businesses discover their unique and valuable position. For 20 years I helped business create messages to differentiate from their competition. Jack Trout and Al Ries’ classic marketing book Positioning: The Battle for Your Mind provided this impetus. A classic positioning example was 7-Up’s, The Uncola!
Read MoreTopics: strategy, strategy decisions, Strategy - How, Low-Cost Strategy, Differentiation Strategy, Strategy Question, Competitive Strategy, Key Attribution Framework, 3HAG WAY
Michael Porter’s Definition of Strategy is: the creation of a unique and valuable position, involving a different set of activities.
Read MoreTopics: strategy, market dynamics, Strategy - How, Differentiation Strategy, 3HAG WAY
Topics: strategy, competitive advantage, Strategy - How, Differentiation Strategy, Competitive Strategy, 3HAG WAY
If 2020 was a humbling year for you in terms of revenue growth, then it’s time to work on strategy.
Read MoreTopics: strategy, Strategy Decision, Strategy - How, Competitive Strategy, 3HAG WAY
Topics: Annual Plan, Annual Planning
If you’re not approaching your Annual Planning process by asking your staff what you should start, stop, and keep doing, I strongly recommend you START doing it.
Read MoreTopics: Employee Feedback, Annual Plan, Employee Survey, Press Release, Annual Planning, Start Stop Keep Survey
Topics: Annual Plan, Core Purpose, Clarity of Purpose, Decisions Equal Success, Annual Planning
Ever since I had a bone marrow transplant, I’ve had a condition called “dry mouth.” Sleeping while breathing through my mouth exacerbated this condition, forcing me to always have a glass of water next to my bed.
Read MoreTopics: employee performance, performance, People Development, Breath, James Nestor,, Personal Health
Topics: human behavior, human behavior performance, Human Potential, Humanocracy
There are times we need someone to believe in us, to see beyond ourselves, to recognize our strengths, our purpose, to challenge us to greatness.
Read MoreTopics: human behavior, human behavior performance, Human Potential, Humanocracy, The Flight of the Buffalo, Ralph Stayer
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Doug Wick, President
Positioning Systems
The Strategic Discipline Blog focuses on midsize business owners with a ravenous appetite to improve his or her leadership skills and business results.
Our 3 disciplines include:
- Priorities
- Metrics
- Meeting Rhythms
