|
Much of what I am presenting in today’s blog can be found in the Inside Advantage. If you’re serious about identifying your Core Customer, and you should be, I’d strongly recommend picking up the book. It has plenty of examples to help you discover your WHO. Ultimately hiring Bob Bloom will be your best alternative to be completely confident you’ve identified the most critical aspect of your business, your core customer.
Topics: Business Growth, Marketing, The Inside Advantage, Core Customer, WHO WHAT HOW The Inside Advantage
Can you meaningfully define who your core customer is? Can you provide a clear picture in 10-14 words of who your customer is? What drives and identifies them as someone with specific wants and needs that you satisfy?
Topics: Business Growth, The Inside Advantage, WHO WHAT HOW The Inside Advantage, Your Core Customer, WHO
Topics: Business Growth, The Inside Advantage, WHO WHAT HOW The Inside Advantage, Uncommon Offering, Your Core Customer
Could there be a greater contrast in the culture of two teams than the NFL’s Seattle Seahawks and the Miami Dolphins?
Topics: Culture of Discipline, positive reinforcement, Business Culture
Do you believe you’re a prisoner to your genes? Is your family’s past afflictions, diseases, and maladies a prediction of your future?
Topics: Acute Myeloid Luekemia, Business Growth, People, Grow: How Ideals Power Growth and Profit at the Wo, The Advantage, Business Culture, competitive advantage, Breaking the Habit of Being Yourself: How to Lose
“Everybody talks about the weather, but nobody ever does anything about it,“ is a quote attributed to Mark Twain.
Topics: Training, Leadership Training, training and education, Education & Training, Leadership Team
It’s ironic that as I started to write Select The Right People – Zappos “Are You Lucky? I was feeling good about my recovery from Acute Myeloid Leukemia and my Bone Marrow Transplant. That Tuesday I decided to go to the University of Iowa Hospital/Clinic since my leg hurt since I slipped and fell into my snow blower the week before.
Topics: Acute Myeloid Luekemia, Strategic Discipline, priorities, routine sets you free, Bone Marrow Transplant, habits, routine, top priorities
What I’ve written about Zappos Core Values before bears repeating. We’ll examine using Core Values in your hiring and selection process focusing on a specific value that Tony Hsieh, the CEO of Zappos is particularly fond of.
Topics: Acute Myeloid Luekemia, Core Values, Zappos, hiring decisions, Mono Somy 7, Michelle Wick
A fundamental principle of Good to Great and The Rockefeller Habits is the first place to grow your business is People. People is one of the Four Decisions in growing your business, that you must get right or risk leaving significant revenues, profits, and time on the table. If you don’t recall Jim Collins quote from Good to Great, you should keep it somewhere on your desk as a constant reminder, “First who than what.”
People, Collins states, are more important that the product or service you provide.
Topics: employee engagement, People, Four Decisions, A Players, Topgrading, Gallup's Q12 Employee Engagement Survey
FIND OUT CLICK HERE TO TAKE THE FOUR DECISIONS NEEDS ASSESSMENT
(IT'S ABSOLUTELY FREE!) 
.jpeg?width=150&height=135&name=Hand%20with%20marker%20writing%20the%20question%20Whats%20Next_%20(1).jpeg "Schedule a meeting")
Doug Wick, President
Positioning Systems
The Strategic Discipline Blog focuses on midsize business owners with a ravenous appetite to improve his or her leadership skills and business results.
Our 3 disciplines include:
- Priorities
- Metrics
- Meeting Rhythms
