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Strategic Discipline Blog

Four Decisions Strategy –7 Strata, WHO, Brand Promise, Profit Per X

Posted by Douglas Wick on Thu, Feb 19, 2015

We’re exploring the Four Decisions resources and Growth tools Positioning Systems and Gazelles coaches provide to our customer to help you become familiar with how you can ramp up the growth of your small to mid-sized business.

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Topics: Four Decisions, strategy, Profit per X, Seven Strata of Strategy, Brand Promise, WHO

What’s Your Brand Promise? Here’s an Example

Posted by Douglas Wick on Thu, Oct 16, 2014

Last blog we discussed how understanding your customer and their needs is key to establishing an effective brand promise.

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Topics: Strategic Discipline, The Inside Advantage, Core Customer, Seven Strata of Strategy, Brand Promise, Customer needs

Step 7: Seven Strata of Strategy – Measure Profit per X and BHAG

Posted by Douglas Wick on Mon, Jan 20, 2014

The final piece to the Seven Strata of Strategy is actually two pieces.  Remember the Seven Strata of Strategy are from Mastering the Rockefeller Habits author, Verne Harnish.  His Fortune Magazine article revealed from careful research following the last recession these specific strategies were key differentiators to increase revenue faster than competitors who didn’t have these key elements identified.  Companies that had these seven strategies identified outpaced their competition even during the last recession.

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Topics: strategy, Profit per X, Seven Strata of Strategy, BHAG

Seven Strata of Strategy Step Six - Establish your “X Factor.”

Posted by Douglas Wick on Thu, Jan 16, 2014

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Topics: Business Growth, strategy, Seven Strata of Strategy, X Factor

Support Your One-PHRASE Strategy - Differentiating Actions

Posted by Douglas Wick on Mon, Jan 13, 2014

We’re reviewing the Seven Strata of Strategy.  These are the specific strategic elements that Verne Harnish discovered mid-size businesses that had continued to grow and increase revenue during the last recession had in common to differentiate themselves and best their competition. 

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Topics: Business Growth, The Inside Advantage, strategy, Seven Strata of Strategy, Verne Harnish

First Monday of New Year – Business Growth: Survive & Thrive in 2014

Posted by Douglas Wick on Mon, Jan 6, 2014

It’s the first Monday of 2014!  David Allen, author of Getting Things Done and past Fortune/Gazelles Growth Summit speaker, recommends this day (or possibly another between Christmas and the New Year) as an excellent day to clean out your office, getting rid of anything you haven’t used in the past year. 

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Topics: Acute Myeloid Luekemia, Business Growth, Core Purpose, Bone Marrow Transplant, Seven Strata of Strategy, Stockdale Paradox, Breaking the Habit of Being Yourself: How to Lose, Joe Dispensa

Brand Promise Guarantee – Seven Strata of Strategy

Posted by Douglas Wick on Fri, Jan 3, 2014

What’s a Brand Promise Guarantee and how is it different from your Brand Promise?  

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Topics: Business Growth, Seven Strata of Strategy, Brand Promise, catalytic mechanisms

Seven Strata of Strategy - Brand Promise

Posted by Douglas Wick on Mon, Dec 30, 2013

Let’s continue to explore the Seven Strata of Strategy, Mastering the Rockefeller Habits author, Verne Harnish key strategy elements, discovered from mid-sized business owners after the last recession which moved the needle to increase revenue.  For a copy of Verne Harnish’s Fortune article on The Seven Strata of Strategy and the worksheet to identify yours send me an email with Seven Strata of Strategy in the title.

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Topics: customer service, strategy, Seven Strata of Strategy, Brand Promise

Seven Strata of Strategy – Words You Own

Posted by Douglas Wick on Mon, Dec 23, 2013

In Four Decisions – Strategy we discussed the Seven Strata of Strategy.   Verne Harnish discovered these key strategy elements were what mid-sized business owners had concentrated on after the last recession to yield excellent results in moving the needle on increased revenue.    Starting with this blog we’ll explore these seven strata, taking a look at what they are and why they have had such an impact on the company’s that identify them, and why they can also impact your revenue growth in 2014 and beyond if you choose to identify and develop them as well.

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Topics: Business Growth, The Inside Advantage, strategy, Seven Strata of Strategy, Words You Own

Find Your Economic Denominator Profit per X

Posted by Douglas Wick on Mon, Nov 4, 2013

Simple ideas. 

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Topics: Good to Great, strategy, Profit per X, Hedgehog Concept, Seven Strata of Strategy

 

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Doug Wick, President

Positioning Systems

 

The Strategic Discipline Blog focuses on small to midsize business owners with a ravenous appetite to improve his or her leadership skills and business results.

Our 3 disciplines include:

- Priorities
- Metrics
- Meeting Rhythms

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