We’re exploring the Four Decisions resources and Growth tools Positioning Systems and Gazelles coaches provide to our customer to help you become familiar with how you can ramp up the growth of your small to mid-sized business.
Strategic Discipline Blog
Last blog we discussed how understanding your customer and their needs is key to establishing an effective brand promise.
The final piece to the Seven Strata of Strategy is actually two pieces. Remember the Seven Strata of Strategy are from Mastering the Rockefeller Habits author, Verne Harnish. His Fortune Magazine article revealed from careful research following the last recession these specific strategies were key differentiators to increase revenue faster than competitors who didn’t have these key elements identified. Companies that had these seven strategies identified outpaced their competition even during the last recession.
We’re reviewing the Seven Strata of Strategy. These are the specific strategic elements that Verne Harnish discovered mid-size businesses that had continued to grow and increase revenue during the last recession had in common to differentiate themselves and best their competition.
It’s the first Monday of 2014! David Allen, author of Getting Things Done and past Fortune/Gazelles Growth Summit speaker, recommends this day (or possibly another between Christmas and the New Year) as an excellent day to clean out your office, getting rid of anything you haven’t used in the past year.
What’s a Brand Promise Guarantee and how is it different from your Brand Promise?
Let’s continue to explore the Seven Strata of Strategy, Mastering the Rockefeller Habits author, Verne Harnish key strategy elements, discovered from mid-sized business owners after the last recession which moved the needle to increase revenue. For a copy of Verne Harnish’s Fortune article on The Seven Strata of Strategy and the worksheet to identify yours send me an email with Seven Strata of Strategy in the title.
In Four Decisions – Strategy we discussed the Seven Strata of Strategy. Verne Harnish discovered these key strategy elements were what mid-sized business owners had concentrated on after the last recession to yield excellent results in moving the needle on increased revenue. Starting with this blog we’ll explore these seven strata, taking a look at what they are and why they have had such an impact on the company’s that identify them, and why they can also impact your revenue growth in 2014 and beyond if you choose to identify and develop them as well.