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Eric Keiles and Mike Lieberman authors of Reality Marketing Revolution, asked thought provoking questions and let us know that the old model for marketing is broken. The good news you can change your behavior and find a way to position your company as remarkable.
Topics: Business Growth, Strategic Discipline, Marketing, Business Vision, Quantification, Strategic Planning
Those of you old enough to remember the Grateful Dead and Jerry Garcia will recognize his insight in a quote provided by Jeff Thull our Fortune Sales & Marketing Growth Summit keynote speaker and author of Mastering the Complex Sale. Jeff said most of us are working way too hard. He had insights into how to change that, starting with this advice, "you don't want to be the best of the best at what you do." Rather follow Jerry Garcia's observation, "You want to be considered the only one who does what you do." You can build your Brand Promise around an uncommon offering like that.
Topics: Business Growth, Jerry Garcia, Brand Promise, Promise, Jeff Thull, Grateful Dead, Mastering the Complex Sale
Topics: Business Growth, Strategic Discipline, Discipline Plan, priorities, Business Vision, Strategic Planning
Yesterday was the first half day of Gazelles International Coaches Summit in advance of the Fortune Sales & Marketing Growth Summit here in Las Vegas. One of the breakout sessions pooled our coaches on the resources and techniques they use to discover our client's Brand Promise and BHAG.
Topics: Business Growth, Strategic Discipline, One Page Strategic Plan, priorities, BHAG, Promise
Your long term goals for your business won't be achieved unless you break them down into individual accountabilities and priorities. As Peter Drucker pointed out, "Plans are only good intentions unless they immediately degenerate into hard work."
Topics: Top Priority, Discipline Plan, One Page Strategic Plan, priorities, Strategic Planning, Page Strategic Plan
Forgive the short detour from the One Page Strategic Plan Quarterly priorities. Yesterday I had about 4 + hours of windshield time and listened to Gallup's audio on Strength Based Leadership. One business coaching tool that I've been recommending for my clients is the Strengths Based Leadership test. [A word of warning you may have difficulty navigating this site before you purchase the audio or the book]
Topics: Business Growth, Mastering the Rockefeller Habits, One Page Strategic Plan, Business Development Tool, Strength Based Leadership
Is it comforting to know that even the big guys get things wrong when it comes to customer experience? Maybe I'm daft, but yesterday when I attempted to replace my old wireless router with a new Linksys [Cisco] wireless router there seemed to be a clear disconnect between what the customer might experience and Linksys efforts to resolve potential problems.
Topics: customer survey, Strategic Discipline, Top Priority, Discipline Plan, priorities, customer satisfaction metrics, Core Competencies
Just about every business I know can put together a one year plan for their business. How many actually do is another question. The biggest issue is whether the plan has the teeth to succeed. Does it muster the proper support and accountability to achieve the expected result? You need only refer to my last blog Strategic Planning - Great Strategy Isn't Enough to understand the multitude of reasons why most business plans fail. That's why you need Strategic Discipline.
Topics: Accountability, Strategic Discipline, Discipline Plan, Annual Plan, One Page Strategic Plan, priorities, Strategic Planning, 3-5 year plan
Before moving to your One Year Plan it's important to understand that developing your strategy isn't enough. Getting your executive team together to postulate, plan, brainstorm and discover your 3-5 year plan and then determine your key thrusts and capabilities isn't nearly enough to move the needle on your business.
Topics: Accountability, Strategic Discipline, Discipline Plan, priorities, Strategic Planning, 3-5 year plan, Page Strategic Plan
In Mastering the Rockefeller Habits Verne Harnish states that to become and remain competitive your company needs three things:
Topics: Core Values, Discipline Plan, Mastering the Rockefeller Habits, Jim Collins, Business Vision, Strategic Planning, BHAG, 3-5 year plan, Core Competencies, Promise, Page Strategic Plan
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Doug Wick, President
Positioning Systems
The Strategic Discipline Blog focuses on midsize business owners with a ravenous appetite to improve his or her leadership skills and business results.
Our 3 disciplines include:
- Priorities
- Metrics
- Meeting Rhythms
