The contractor did remodels. He worked in the Chicago Suburbs and had a thriving business. The systems he’d developed built consistency and predictability. His team knew how to do their jobs, by following his precise systems. His firm had the area’s best reputation.
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Topics: Differentiation, One Phrase Strategy, Strategy Decision, Differentiation Strategy, Competitive Strategy, Key Attribution Framework, 3HAG WAY
When Positioning Systems started in 1998 my intention was to help businesses discover their unique and valuable position. For 20 years I helped business create messages to differentiate from their competition. Jack Trout and Al Ries’ classic marketing book Positioning: The Battle for Your Mind provided this impetus. A classic positioning example was 7-Up’s, The Uncola!
Read MoreTopics: strategy, strategy decisions, Strategy - How, Low-Cost Strategy, Differentiation Strategy, Strategy Question, Competitive Strategy, Key Attribution Framework, 3HAG WAY