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Strategic Discipline Blog

Growth Summit cont. – Persuasion Principle #4 Consistency

Posted by Douglas A Wick on Sat, Nov 24, 2007

Is your business reliant on the commitment that customers and prospects make to you? Do your customers and prospects make appointments and/or reservations and then too often fail to live up to their end of the agreement?

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Topics: Growth Summit, persaussion principles, Power of Persausion

Growth Summit cont. – Persuasion Principle #2 Scarcity

Posted by Douglas A Wick on Sat, Nov 24, 2007

Influence - The Psychology of Persausion Robert CialdiniYou run an ad for your business anticipating generating a vast number of leads. The results are disappointing. You review your ad and feel it’s got everything your customer is looking for, but for some reason it’s not working. 

That’s exactly what BOSE discovered when they introduced a new wave sound system. So they approached Dr. Robert Cialdini to review their ad and give them advice. He agreed that the ad contained everything that a customer would want to know, but he suggested one change, the headline. Instead of announcing new, he suggested, “Hear what you’ve been missing.” The result? A 45% increase in leads generated.
Curious why that works? I am. He indicated it drew on Principle #2 of his persuasion principles, scarcity, or "if I can’t have it I want it. "
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Topics: Growth Summit, persaussion principles, Power of Persausion

Growth Summit cont. – Persuasion Principle #3 Authority

Posted by Douglas A Wick on Sat, Nov 17, 2007

Influence - The Psychology of Persausion Robert CialdiniHow do you establish credibility in a short period of time? To be seen as an expert you must show knowledge and be trustworthy. To build these takes time however. For Principle #3 Robert Cialdini suggests we learn from the experts – mass advertisers. They have 15 to 60 seconds to gain credibility when advertising, so how do they do it?

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Topics: Growth Summit, persausion principles, Power of Persausion

Growth Summit – Dr. Robert B. Cialdini – Persuasion Principles

Posted by Douglas A Wick on Tue, Nov 13, 2007

Influence - The Psychology of Persausion Robert CialdiniYou’ve just had a delicious meal at a fine restaurant, your waiter or waitress approaches to present you with the bill. What can he or she do to significantly increase the tip you will give them?

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Topics: Growth Summit, Sales Discipline, Persausion Principle, Power of Persausion

Growth Summit - Inside Advantage

Posted by Douglas A Wick on Sat, Nov 10, 2007

Just short of two weeks ago I had the great fortune to attend the Gazelle's sponsored Fortune Small Business Magazine Growth Summit in Las Vegas. It was an opportunity for Gazelles Coaches to get together, share best practices and learn of the new developments in coaching our clients.

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Topics: Growth Summit

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The Strategic Discipline Blog focuses on midsize business owners with a ravenous appetite to improve his or her leadership skills and business results.

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