|
Travel and a Two Day Private Rockefeller Habits workshop prevented me from blogging earlier. Today's 1st day of the workshop with my client reinforced the message from Tony Hsieh, Zappos CEO. If you don't know the story of Zappos check them out. Tony started the business in 1999 and completed stock sale to Amazon in November 2009 for $1.2 Billion. He knows a little bit about success.
Topics: One Thing, Core Values, Growth Summit, Two Day Rockefeller Habits Workshop, Zappos
How do you measure customer loyalty? How important is customer loyalty? Fred Reichheld suggests that most companies are doing customer loyalty all wrong, and yet it is the one thing that when done right secures real growth for your business. In Fred’s presentation he discussed his books, The Ultimate Question, Loyalty Rules and The Loyalty Effect, mostly highlighting recent information in the latest offering, The Ultimate Question.
Topics: Net Promoter Score, Growth Summit, NPS, Fred Reichheld
Paul Orfalea is that man who created Kinko’s. He’s written a book, "Copy This!" about his taking a small copy shop and turning it into a $2 billion a year company. FedEx Kinko’s, as it is now known, is the world’s leading business services chain with over 1500 locations worldwide. He is also the self proclaimed “poster boy for Attention Deficit Disorder and dyslexia who just happened to have failed two grades.
Topics: Growth Summit
Steven Johnson is the author of Emergence, The Connected Lives of Ants, Brains, Cities and Software. Most great ideas he noted arrive in the form of hunches, unfortunately in most organizations the freedom to follow these hunches is not readily granted. What he offered was a series of examples to prove the value of what is called swarm intelligence. Order can come from the bottom of your organization, and there is wisdom in crowds. What the Internet has provided is an opportunity to see the emergence of this and the value it provides. 
Lego is an example where the business involved their customers to develop new products and ideas. That is perhaps the most important practical piece of information I received out of this presentation. By involving your customers and your staff you can stimulate innovations. Yet customers and staff have to feel they are contributing and that these contributions are making a difference. IF they don’t the likelihood of their continuing to contribute diminishes. The challenge with this practice is getting involvement since the examples of Wikipedia and Mozilla show that in a group contribution 1% do most of the work, 10% participate, edit and offer contributions, yet fully 89% don’t do anything. In order to gain more participation Steve suggested rewarding schemes, rating comments and perhaps simply put a competitive environment in place where people compete for higher scores. Even in situations where there is nothing but a scoring system that is largely meaningless, people contribute more to raise their score. Topics: Growth Summit
Which do you feel is more important, for you to be liked or for you to like the person you are trying to sell? You may disagree with this next statement, but if you think about it I believe you will discover it is true. Praise is the only information accepted and valued as much as when it is true as when it is false. What’s the point of this? The point is that it’s not important for the other person to like you. What’s important is for you to like them. Whether I like you or not will not determine whether I make a purchase, but rather if you like me I will be more inclined to purchase.
Topics: Growth Summit, persaussion principles, Power of Persausion
If you’ve stayed over night at a hotel recently most likely you’ve seen the signs that ask you to reuse towels. If you wonder how effective it is to provide proof that others are following what you are requesting you’ll find Dr. Cialdini’s recent work at hotels in the Phoenix area interesting.
Topics: Growth Summit, persausion principles, Power of Persausion
Is your business reliant on the commitment that customers and prospects make to you? Do your customers and prospects make appointments and/or reservations and then too often fail to live up to their end of the agreement?
Topics: Growth Summit, persaussion principles, Power of Persausion
You run an ad for your business anticipating generating a vast number of leads. The results are disappointing. You review your ad and feel it’s got everything your customer is looking for, but for some reason it’s not working. Topics: Growth Summit, persaussion principles, Power of Persausion
How do you establish credibility in a short period of time? To be seen as an expert you must show knowledge and be trustworthy. To build these takes time however. For Principle #3 Robert Cialdini suggests we learn from the experts – mass advertisers. They have 15 to 60 seconds to gain credibility when advertising, so how do they do it?
Topics: Growth Summit, persausion principles, Power of Persausion
You’ve just had a delicious meal at a fine restaurant, your waiter or waitress approaches to present you with the bill. What can he or she do to significantly increase the tip you will give them?
Topics: Growth Summit, Sales Discipline, Persausion Principle, Power of Persausion
FIND OUT CLICK HERE TO TAKE THE FOUR DECISIONS NEEDS ASSESSMENT
(IT'S ABSOLUTELY FREE!) 
.jpeg?width=150&height=135&name=Hand%20with%20marker%20writing%20the%20question%20Whats%20Next_%20(1).jpeg "Schedule a meeting")
Doug Wick, President
Positioning Systems
The Strategic Discipline Blog focuses on midsize business owners with a ravenous appetite to improve his or her leadership skills and business results.
Our 3 disciplines include:
- Priorities
- Metrics
- Meeting Rhythms