Do you display your company’s Core Values in your business? Where? Does everyone in your company to see them on a regular basis each day? Do you have a War Room, or a public place where elements of your business like this, Strategy Statement, Core Purpose/Mission, Brand Promise are prominently on display?
Strategic Discipline Blog
As a business coach I’ve discovered there are two opposite ends of the spectrum when it comes to why a business doesn’t create a set of ideals, or as Jim Stengel calls it the Brand Ideal.
In your business do you place the highest priority on measuring performance and productivity? Sales revenue, units sold, profit margin, efficiency standards. Are these gold standard in your business?
Are you ready to get 2012 off to a roaring start? Would you like to get your team more inspired this year? Mike Schulte, Fleck Sales, earlier this year shared a video on what inspires your team. People don’t buy what you do; they buy why you do it. It’s the soft spot in your business that is frequently ignored or not valued as critically as is required. This subjective aspect of your business is included as Core Values, Core Purpose on your One Page Strategic Plan. They are often overlooked. Jim Collins in Built to Last, and Good to Great provided supportive proof that these elements are critical to business success. This video Simon Sinek: How great leaders inspire action offers insight into why you need the “WHY” in your business.
In Leadership’s Mission we discussed the critical need to satisfy spiritual resources first in building your business. Win the hearts and minds of your employees and then the right strategy pays dividends. The question becomes, how do you accomplish this and exactly what questions do my employees have that I need to satisfy.
Several of my clients and prospects have recently asked for my coaching help to elevate the management teams in their organizations. The question often asked is how do you go about improving leaders and managers?