As most of you may know a little over two years ago I was projected to be another statistic of cancer. With very slim odds (less than 10% initially) through some miraculous events my Acute Myeloid Leukemia found its way into remission. I received a bone marrow transplant from a generous donor in September of 2012. The road back hasn’t been easy. While my healing may be remarkable, in many ways this achievement may not be as difficult as what each of you face each and every day. Rather than diminish what was accomplished, this is to elevate what you and every other person on the planet faces as you work to accomplish each day.
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Topics:
Discipline,
Strategic Discipline,
Switch,
Discipline Plan,
positive reinforcement,
The Power of Full Engagement
If doing something once a day is good for business, does doing it twice double the impact?
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Topics:
Discipline,
Strategic Discipline,
Best Business Practices,
Leadership Team,
daily huddle
When Jack Welsh was at GE he had a philosophy to have less people, paid more with a lower total wage cost.
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Topics:
Business Growth,
Leadership Training,
leadership,
Multipliers,
productivity,
Leadership Team
It’s appropriate to discuss responsibility and accountability immediately after the first week of the NCAA tournament. The most recent report by Challenger, Gray & Christmas, 2014 report indicates employers "stand to lose at least $1.2 billion for every unproductive work hour during the first week of the tournament."
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Topics:
Accountability,
Work Process Flow Charts,
People,
leadership,
reponsibility
The intention of discovering your Inside Advantage is to announce it to your prospects and customers. If you want to know what an imaginative act looks like look no further than Steve Jobs and several of his announcements for Apple including his 2007 introduction of the iPhone.
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Topics:
Business Growth,
The Inside Advantage,
WHO WHAT HOW The Inside Advantage,
best practices of growth companies,
Uncommon Offering,
Southwest Airlines,
Your Core Customer
If you’ve followed along with the previous blogs on discovering Your Inside Advantage, WHO and WHAT, your among the few who are disciplined enough and smart enough to know the value of discovering a marketing strategy that can give you a competitive differentiation in your market.
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Topics:
Business Growth,
The Inside Advantage,
WHO WHAT HOW The Inside Advantage,
strategy
What happens when you don’t know your WHAT, or in the case of Quiznos, you don’t evolve your WHAT?
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Topics:
Business Growth,
The Inside Advantage,
WHO WHAT HOW The Inside Advantage,
Uncommon Offering
Much of what I am presenting in today’s blog can be found in the Inside Advantage. If you’re serious about identifying your Core Customer, and you should be, I’d strongly recommend picking up the book. It has plenty of examples to help you discover your WHO. Ultimately hiring Bob Bloom will be your best alternative to be completely confident you’ve identified the most critical aspect of your business, your core customer.
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Topics:
Business Growth,
Marketing,
The Inside Advantage,
Core Customer,
WHO WHAT HOW The Inside Advantage
Can you meaningfully define who your core customer is? Can you provide a clear picture in 10-14 words of who your customer is? What drives and identifies them as someone with specific wants and needs that you satisfy?
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Topics:
Business Growth,
The Inside Advantage,
WHO WHAT HOW The Inside Advantage,
Your Core Customer,
WHO
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