|
It’s appropriate to discuss responsibility and accountability immediately after the first week of the NCAA tournament. The most recent report by Challenger, Gray & Christmas, 2014 report indicates employers "stand to lose at least $1.2 billion for every unproductive work hour during the first week of the tournament."
Topics: Accountability, Work Process Flow Charts, People, leadership, reponsibility
The intention of discovering your Inside Advantage is to announce it to your prospects and customers. If you want to know what an imaginative act looks like look no further than Steve Jobs and several of his announcements for Apple including his 2007 introduction of the iPhone.
Topics: Business Growth, The Inside Advantage, WHO WHAT HOW The Inside Advantage, best practices of growth companies, Uncommon Offering, Southwest Airlines, Your Core Customer
If you’ve followed along with the previous blogs on discovering Your Inside Advantage, WHO and WHAT, your among the few who are disciplined enough and smart enough to know the value of discovering a marketing strategy that can give you a competitive differentiation in your market.
Topics: Business Growth, The Inside Advantage, WHO WHAT HOW The Inside Advantage, strategy
What happens when you don’t know your WHAT, or in the case of Quiznos, you don’t evolve your WHAT?
Topics: Business Growth, The Inside Advantage, WHO WHAT HOW The Inside Advantage, Uncommon Offering
Topics: Business Growth, The Inside Advantage, Core Customer, WHO WHAT HOW The Inside Advantage, strategy, Jerry Garcia, Your Uncommon Offering
Much of what I am presenting in today’s blog can be found in the Inside Advantage. If you’re serious about identifying your Core Customer, and you should be, I’d strongly recommend picking up the book. It has plenty of examples to help you discover your WHO. Ultimately hiring Bob Bloom will be your best alternative to be completely confident you’ve identified the most critical aspect of your business, your core customer.
Topics: Business Growth, Marketing, The Inside Advantage, Core Customer, WHO WHAT HOW The Inside Advantage
Can you meaningfully define who your core customer is? Can you provide a clear picture in 10-14 words of who your customer is? What drives and identifies them as someone with specific wants and needs that you satisfy?
Topics: Business Growth, The Inside Advantage, WHO WHAT HOW The Inside Advantage, Your Core Customer, WHO
Topics: Business Growth, The Inside Advantage, WHO WHAT HOW The Inside Advantage, Uncommon Offering, Your Core Customer
Could there be a greater contrast in the culture of two teams than the NFL’s Seattle Seahawks and the Miami Dolphins?
Topics: Culture of Discipline, positive reinforcement, Business Culture
-resized-600.jpg)
Do you believe you’re a prisoner to your genes? Is your family’s past afflictions, diseases, and maladies a prediction of your future?
Topics: Acute Myeloid Luekemia, Business Growth, People, Grow: How Ideals Power Growth and Profit at the Wo, The Advantage, Business Culture, competitive advantage, Breaking the Habit of Being Yourself: How to Lose
FIND OUT CLICK HERE TO TAKE THE FOUR DECISIONS NEEDS ASSESSMENT
(IT'S ABSOLUTELY FREE!) 
.jpeg?width=150&height=135&name=Hand%20with%20marker%20writing%20the%20question%20Whats%20Next_%20(1).jpeg "Schedule a meeting")
Doug Wick, President
Positioning Systems
The Strategic Discipline Blog focuses on midsize business owners with a ravenous appetite to improve his or her leadership skills and business results.
Our 3 disciplines include:
- Priorities
- Metrics
- Meeting Rhythms
