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Strategic Discipline Blog

Double Bonus – Customer Discovers X Factor and Profit Per X

Posted by Douglas Wick on Mon, Aug 29, 2016

“I’m never coming back to Cedar Rapids, Iowa, Doug!” 

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Topics: Profit per X, Hedgehog Concept, X Factor, Scaling Up Workshops

Strategy Decisions - Actions to Live By, Catalytic Mechanism, X Factor

Posted by Douglas Wick on Mon, Feb 23, 2015

Decisions equal success. There are four decisions, in growing your business, that you must get right or risk leaving significant revenues, profits, and time on the table. These four decisions are: People, Strategy, Execution, and Cash.  Most growth firm’s face continual challenges in all four areas, at any one time the challenges in one of these areas overshadows the rest. Therefore, your first decision is to choose which one of the four to focus on next.

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Topics: Business Growth, Four Decisions, strategy, catalytic mechanisms, X Factor, actions to live by, Brand Promise Guarantee

Seven Strata of Strategy Step Six - Establish your “X Factor.”

Posted by Douglas Wick on Thu, Jan 16, 2014

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Topics: Business Growth, strategy, Seven Strata of Strategy, X Factor

Is Your Strategy a Wine Glass or a Plastic Cup? Orlando Growth Summit

Posted by Douglas Wick on Wed, Oct 20, 2010

Verne Harnish’s focus on the first day of the Growth Summit Strategy provided some insightful ideas about strategy.   Here’s the one that I thought was most thought provoking.  Is your strategy a plastic cup or a fine wine glass?  This question asks you to make a gut reaction to your strategy.  That’s a good way to say do you feel solid about it or not?  If you tapped your glass with a spoon would it get knocked over or would it hold up and ring true?

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Topics: strategy, Brand Promise, X Factor, One Phrase Strategy


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Doug Wick, President

Positioning Systems


The Strategic Discipline Blog focuses on small to midsize business owners with a ravenous appetite to improve his or her leadership skills and business results.

Our 3 disciplines include:

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- Meeting Rhythms

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