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Strategic Discipline Blog

Build a “JOLT Effect” Sales Force

Posted by Douglas A Wick on Mon, Apr 10, 2023

Indecision occurs at moderate to high levels on 87 percent of sales calls.

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Topics: Sales Process, Sales Training, Sales Discipline, Sales Indecision, The Jolt Effect, Sales High Performers

The Jolt Effect - Take risk off the table

Posted by Douglas A Wick on Mon, Apr 3, 2023

Buyer’s indecision is fear of not receiving the benefits expected from purchasing. Leaders don’t get fired for omission as often as for commission mistakes. Removing buyer indecision includes taking risk off the table.

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Topics: Sales Process, Sales Training, Sales Discipline, Sales Indecision, The Jolt Effect, Sales High Performers, Take Risk Off the Table

The Jolt Effect: Limit Exploration

Posted by Douglas A Wick on Mon, Mar 27, 2023

A challenging customer asks for more information. There’s a new competitor, a new benefit, or new technology to research before he/she makes their decision.

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Topics: Sales Process, Sales Training, Sales Discipline, Sales Indecision, The Jolt Effect, Sales High Performers, Sales - Limit Exploration

The Jolt Effect - Eliminate Choice – High Performers Make Recommendations

Posted by Douglas A Wick on Mon, Mar 20, 2023

Buyers have a lot of choices today. More choices don’t necessarily yield better outcomes or more satisfaction. In the Jolt Effect, the authors cite The Paradox of Choice: Why More Is Less, psychologist Barry Schwartz's research revealing the problems with too many options.

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Topics: Sales Process, Sales Training, Sales Discipline, Sales Indecision, The Jolt Effect, Sales High Performers, Sales Recommendations

How High Performers Judge Buyer Indecision

Posted by Douglas A Wick on Mon, Mar 13, 2023

Last blog, Buyer Indecision - Why Your Sales Closing Ratio is Declining, we shared why your sales conversions are declining caused not by “customer’s status quo,” but instead by Buyer Indecision.

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Topics: Sales Process, Sales Training, Sales Discipline, Sales Indecision, The Jolt Effect, Sales High Performers

What Sales Winners Do Differently: Convince.

Posted by Douglas A Wick on Thu, Jun 6, 2013

Winners are more than twice as likely to create the perception that the overall value they offer is superior.  When a second-place finisher doesn’t create this perception, it turns out it is the number one most important factor they needed to do differently in order to influence buyers to select them.

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Topics: Sales Process, Objective Management Group, Sales Training, What Sales Winners Do Differently, RAINGroup.com, Sales Discipline

What Sales Winners Do Differently: Connect

Posted by Douglas A Wick on Mon, Jun 3, 2013

Connecting.  In our monthly sales training with one of my clients we’ve established that building rapport, respect, trust and the relationship is the most important part of the sales process.  The RAINGroup.com’s study What Sales Winners Do Differently includes tips and research that diminish this aspect of selling in today’s environment. 

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Topics: Sales Process, Sales Training, Sales Evaluation, What Sales Winners Do Differently, Sales Discipline, Connecting

Tombstone – Is Consultative Selling Really Dead?

Posted by Douglas A Wick on Thu, May 30, 2013

Have you heard the news?   Consultative Selling is Dead.   This from an Inc Article, Why Consultative Doesn't Work.  Not alone, Harvard Business Review issued an article in as much agreeing with this End of Solution Sales

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Topics: Sales Process, Dave Kurlan, Sales Training, Sales Discipline

Discipline and Persistence Closes the Deal

Posted by Douglas A Wick on Thu, May 5, 2011

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Topics: Discipline, Top Priority, Growth Summit, Sales Discipline

Sales Discipline – 19 Pipeline Questions

Posted by Douglas A Wick on Mon, Oct 11, 2010

I promised to provide nineteen questions your sales people should be asking to qualify prospects.  These questions are provided to me through our Gazelles partnership association with Objective Management Group.  When I first started selling I recall being excited anytime I got someone who wanted to speak to me about my service.   Radio sales was a tough business to start a sales career, and someone who would actually speak to you generated a lot of enthusiasm.  As time evolved I recognized that my time was as valuable as my prospects and I learned that if I spent time with someone who wasn’t qualified it meant I had less time to invest in a good prospect.  I can recall having a great debate with another coach, who was my mentor, over the value of qualifying for price.  In his opinion you shouldn’t qualify for price at the outset because the prospect wouldn’t be able to appreciate the value our service provides until after we discovered their frustration.  My view wasn’t it didn’t do any good to explain value if the prospect didn’t have enough money to pay for our services. 

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Topics: Sales Process, Sales Training, Sales Discipline

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The Strategic Discipline Blog focuses on midsize business owners with a ravenous appetite to improve his or her leadership skills and business results.

Our 3 disciplines include:

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