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Strategic Discipline Blog
We continue sharing the Gazelles Growth Tools that Positioning Systems and Gazelles coaches provide for our customers on Execution, one of the Four Decisions your company needs to get right or risk leaving significant revenues, profits, and time on the table. A reminder that these four decisions are: People, Strategy, Execution, and Cash.
Measuring customer loyalty is a required best business practice to grow and maintain your customer base. Our recommended tool for our customers is Net Promoter Score discussed in What’s Your Customer Satisfaction Measurement and The Ultimate Question – Customer Advocacy.
A customer complaint is a good thing. It means you know that you need do to something for improvement.
Customer Satisfaction surveys should be part of your company’s regimented discipline to stay in touch with evolving customer relations. With respect to customers, Gazelles/Rockefeller Habits coaches like Positioning Systems suggest your business have your top line leadership team calling one or more of your customers a week to conduct a personal survey of four questions to stay in close contact with your customers and then report this information as part of your weekly meeting rhythms.
Monday after 5 consecutive weeks tied to my little pole friend (IV equipment coaster) I was free for all of about 24 hours from it. I was ecstatic! Freedom! I could walk down the halls, to my bathroom, get up from eating without fear of being tethered to this anvil and have complete independence of movement. I can’t tell you how upset I was when I discovered at around 1 AM yesterday morning that I would be shackled to it again.
In your business do you place the highest priority on measuring performance and productivity? Sales revenue, units sold, profit margin, efficiency standards. Are these gold standard in your business?
There are a number of components within the inner working of Meetings, Metrics and Priorities to make Strategic Discipline work for your business. When we begin working with clients at Positioning Systems, any implementation of Strategic Discipline includes customer and employee reporting in the weekly and monthly meeting segments. This is critical due to the importance of pattern recognition and the need for balance in your business metrics and priorities.