Yesterday was the first half day of Gazelles International Coaches Summit in advance of the Fortune Sales & Marketing Growth Summit here in Las Vegas. One of the breakout sessions pooled our coaches on the resources and techniques they use to discover our client's Brand Promise and BHAG.
Strategic Discipline Blog
In Mastering the Rockefeller Habits Verne Harnish states that to become and remain competitive your company needs three things:
Jim Collins in Built to Last and Good to Great discussed the importance of creating your BHAG. In the real world my guess is that very few businesses discover their BHAG either because they've never heard of it, or don't understand the value it can have in growing their business.