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Strategic Discipline Blog

The Jolt Effect: Limit Exploration

Posted by Douglas A Wick on Mon, Mar 27, 2023

A challenging customer asks for more information. There’s a new competitor, a new benefit, or new technology to research before he/she makes their decision.

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Topics: Sales Process, Sales Training, Sales Discipline, Sales Indecision, The Jolt Effect, Sales High Performers, Sales - Limit Exploration

The Jolt Effect - Eliminate Choice – High Performers Make Recommendations

Posted by Douglas A Wick on Mon, Mar 20, 2023

Buyers have a lot of choices today. More choices don’t necessarily yield better outcomes or more satisfaction. In the Jolt Effect, the authors cite The Paradox of Choice: Why More Is Less, psychologist Barry Schwartz's research revealing the problems with too many options.

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Topics: Sales Process, Sales Training, Sales Discipline, Sales Indecision, The Jolt Effect, Sales High Performers, Sales Recommendations

How High Performers Judge Buyer Indecision

Posted by Douglas A Wick on Mon, Mar 13, 2023

Last blog, Buyer Indecision - Why Your Sales Closing Ratio is Declining, we shared why your sales conversions are declining caused not by “customer’s status quo,” but instead by Buyer Indecision.

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Topics: Sales Process, Sales Training, Sales Discipline, Sales Indecision, The Jolt Effect, Sales High Performers

Buyer Indecision - Why Your Sales Closing Ratio is Declining

Posted by Douglas A Wick on Mon, Mar 6, 2023

A problem well stated is half solved.

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Topics: Sales Process, Sales Training, Sales Indecision, The Jolt Effect, Sales - Customer Status Quo

Share Your Company’s Values

Posted by Douglas A Wick on Mon, Feb 27, 2023

One of my customers was facing a difficult decision.

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Topics: Core Values, Core Purpose, Vision, Core Behaviors, Vision & Purpose, Mission, Vision, Values

Inspired Leadership - Contagious Emotions

Posted by Douglas A Wick on Mon, Feb 20, 2023

Five-plus years ago I was introduced to the Drama Triangle at our Scaling Up Growth Summits in Dallas. Follow this link and you’ll discover insights into why you behave as you do, why your employees behave as they do, and most importantly how to adjust to produce a better outcome by using an Outcome Orientation versus a Problem Orientation.

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Topics: leadership, Effective Leadership, Leadership Core Behavior, Contagious Emotions

How to Level Up Your Career with a Business Coach

Posted by Candace Sigmon on Mon, Feb 13, 2023

Coaching has gained credibility and acceptability in the 23 years since I started my coaching career. There are several different coaching avenues to explore to grow yourself and your business. Our guest writer today is Candace Sigmon. I’m on vacation this week, please enjoy Candace’s insights on how coaching can help you.

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Topics: Coach Advisor, business coaching, Coaching

The Value of Swimlanes

Posted by Douglas A Wick on Mon, Feb 6, 2023

When I first heard Shannon Susko speaking at one of your Scaling Up Growth Summits on Swimlanes and a 3HAG, I recall being skeptical. I avoided attending her breakout sessions, attending others I felt were more important to my coaching, and my customers’ goals.

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Topics: confidence, Swimlanes, 3 Year Plan, Shannon Byrne Susko, 3HAG

Strategy - Your Differentiating Activities

Posted by Douglas A Wick on Mon, Jan 30, 2023

Differentiating your business is challenging. It involves dynamic competitors, changing buyer behaviors, market conditions, trends, and frequently changing technology.

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Topics: strategy, strategy decisions, Strategy - How, Differentiation Strategy, 3HAG WAY, Activity Fit Map, 3HAG, Differentiating Activities

Performance Punishment

Posted by Douglas A Wick on Mon, Jan 23, 2023

Do your best performers leave you?

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Topics: Rewards & Compensation, Scaling Up Compensation, Performance Punishment, People Strategy

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Positioning Systems Brand Promise

1. Priorities: Determine your #1 Priority. Achieve measurable progress in 90 days.

2. Metrics: Develop measurable Key Performance Indicators. 

3. Meetings: Establish effective meeting rhythms. (Cadence of Accountability)  Compounding the value of your priority and metrics. 

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The Strategic Discipline Blog focuses on midsize business owners with a ravenous appetite to improve his or her leadership skills and business results.

Our 3 disciplines include:

- Priorities
- Metrics
- Meeting Rhythms

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