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Strategic Discipline Blog

Growth Summit cont. – Persuasion Principle #5 Consensus – Social Proof

Posted by Douglas A Wick on Sat, Dec 1, 2007

Influence - The Psychology of Persausion Robert CialdiniIf you’ve stayed over night at a hotel recently most likely you’ve seen the signs that ask you to reuse towels. If you wonder how effective it is to provide proof that others are following what you are requesting you’ll find Dr. Cialdini’s recent work at hotels in the Phoenix area interesting.  

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Topics: Growth Summit, persausion principles, Power of Persausion

Growth Summit cont. – Persuasion Principle #3 Authority

Posted by Douglas A Wick on Sat, Nov 17, 2007

Influence - The Psychology of Persausion Robert CialdiniHow do you establish credibility in a short period of time? To be seen as an expert you must show knowledge and be trustworthy. To build these takes time however. For Principle #3 Robert Cialdini suggests we learn from the experts – mass advertisers. They have 15 to 60 seconds to gain credibility when advertising, so how do they do it?

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Topics: Growth Summit, persausion principles, Power of Persausion

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