The Trojan Horse Effect and increased company value. Recurring Revenue can have a dramatic impact on your business if you can uncover the means to achieve it. John Warrillow provided his insights from his book The Automatic Customer at the Orlando Leadership Summit. We covered two of the nine business models for recurring revenue in John Warrillow, The Automatic Customer – Orlando Growth Summit. All nine business models can be found in an e-book here.
Strategic Discipline Blog
You own a floral shop. Holidays like Mother’s Day, just recently celebrated, and Valentine’s Day comprise 30% of your annual revenue stream. In order to achieve foot traffic that will result in impulse sales you can pay as much as $150 a square foot. Worse of all you lose 50% of your inventory every month to waste. It simply rots before you can sell it. Your customer is at best variable and seasonal.