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Strategic Discipline Blog

You Can’t Be Good at Everything – Truth #1 to Deliver Uncommon Service

Posted by Douglas A Wick on Mon, Jan 15, 2024

A common mistake small to mid-size businesses make is trying to be good at everything.

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Topics: customer service, Differentiation, Differentiation Strategy, Key Attribution Framework, Uncommon Service, The Four Service Truths, Frances Frei Anne Morriss

Strategy - Your Differentiating Activities

Posted by Douglas A Wick on Mon, Jan 30, 2023

Differentiating your business is challenging. It involves dynamic competitors, changing buyer behaviors, market conditions, trends, and frequently changing technology.

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Topics: strategy, strategy decisions, Strategy - How, Differentiation Strategy, 3HAG WAY, Activity Fit Map, 3HAG, Differentiating Activities

Activity Fit Map – Trade-offs in Competing. What Not to Do.

Posted by Douglas Wick on Mon, Nov 29, 2021

You can’t be everything to everyone. The greatest example of winning is choosing not to do what everyone else is doing and to focus on something unique.

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Topics: Barriers to Business Growth, Differentiation, Differentiation Strategy, Key Attribution Framework, 3HAG WAY, Activity Fit Map

3HAG – 3 Year, Highly Achievable Goal – A Framework for Growth

Posted by Douglas Wick on Mon, Nov 15, 2021

Developing a 3 Year Plan is an important part of strategic planning. We’ve shared several methods and tools to help you in this process including (Why Have a 3 – 5 Year Plan?) where we offered insights from Simon Sinek and Kaihan Krippendorff’s Outthinker Process to help you vision bigger.

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Topics: strategy, Strategic Planning, Differentiation Strategy, Key Attribution Framework, 3HAG WAY, 3 Year Plan, Key Capabilities, Growth Framework

Differentiation – Does It Require Being the Best?

Posted by Douglas A Wick on Mon, Feb 22, 2021

The contractor did remodels. He worked in the Chicago Suburbs and had a thriving business. The systems he’d developed built consistency and predictability. His team knew how to do their jobs, by following his precise systems. His firm had the area’s best reputation.

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Topics: Differentiation, One Phrase Strategy, Strategy Decision, Differentiation Strategy, Competitive Strategy, Key Attribution Framework, 3HAG WAY

Find Your White Space - Key Attribution Framework

Posted by Douglas A Wick on Mon, Jan 18, 2021

When Positioning Systems started in 1998 my intention was to help businesses discover their unique and valuable position. For 20 years I helped business create messages to differentiate from their competition. Jack Trout and Al Ries’ classic marketing book Positioning: The Battle for Your Mind provided this impetus. A classic positioning example was 7-Up’s, The Uncola!

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Topics: strategy, strategy decisions, Strategy - How, Low-Cost Strategy, Differentiation Strategy, Strategy Question, Competitive Strategy, Key Attribution Framework, 3HAG WAY

The Power in Your Market Place

Posted by Douglas A Wick on Mon, Jan 11, 2021

Michael Porter’s Definition of Strategy is: the creation of a unique and valuable position, involving a different set of activities.

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Topics: strategy, market dynamics, Strategy - How, Differentiation Strategy, 3HAG WAY

Strategy Question - What Makes Your Brand Unique?

Posted by Douglas A Wick on Mon, Jan 4, 2021

Let’s take two quick surveys today.

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Topics: strategy, competitive advantage, Strategy - How, Differentiation Strategy, Competitive Strategy, 3HAG WAY

Low-Cost vs. Differentiation - Example of Playing to Win

Posted by Douglas A Wick on Mon, Dec 23, 2019

How do strategies differ?

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Topics: strategy, Strategy Decision, Playing To Win, Winning Strategy, Low-Cost Strategy, Differentiation Strategy

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Positioning Systems Brand Promise

1. Priorities: Determine your #1 Priority. Achieve measurable progress in 90 days.

2. Metrics: Develop measurable Key Performance Indicators. 

3. Meetings: Establish effective meeting rhythms. (Cadence of Accountability)  Compounding the value of your priority and metrics. 

(BRAND PROMISE GUARANTEE): We will refund all compensation if our disciplined coaching and proprietary tools fail to meet your expectations.

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Positioning Systems

 

The Strategic Discipline Blog focuses on midsize business owners with a ravenous appetite to improve his or her leadership skills and business results.

Our 3 disciplines include:

- Priorities
- Metrics
- Meeting Rhythms

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