John Mullins knowledge and work at Harvard Business Review (HBR) have been discussed here previously in Cash – How Fast Can Your Company Afford to Grow? His book, The Customer Funded Business was the topic of his presentation at the Dallas Growth Summit.Read More
Strategic Discipline Blog
If you’ve been following this blog you know we’ve been covering the Four Decisions in growing your business that you must get right or risk leaving significant revenues, profits, and time on the table. These four decisions: People, Strategy, Execution, and Cash. We’ve been sharing the Four Decision Growth Tools we provide for our Gazelles and Positioning Systems Customers to help them to consistently grow their business.
In life and in business your decisions equal success. I’m reading an excellent book by Richard Flint, Behavior Never Lies. It reinforces much of our Gazelles and Rockefeller Habits resources and coaching. On the need for clarity, and how important that the essence of any person is not what they say, but rather what they do. In your business do your actions, your decisions contradict what you say? If so you will have a trust problem with your people. I’ll explore the book further in a future blog.
Our last several blogs have discussed the importance of four critical decisions and the role they play in the success of your business. Decisions equal success – and there are four decisions, in growing your business, that you must get right or risk leaving significant revenues, profits, and time on the table. These four decisions are: People, Strategy, Execution, and Cash. Even though most growth firms face continual challenges in all four areas, at any one time the challenges in one of these areas overshadows the rest. Therefore, your first decision is to choose which one of the four to focus on next.
If you don’t believe cash is king take a look at some of the companies who have the largest cash reserves. Topping the list is Cisco with almost $40 billion in cash. Microsoft has nearly $37 billion, Pfizer $27 Billion, and Apple stands at $25.6 Billion.