Does your business have a Brand Promise?
Strategic Discipline Blog
The intention of discovering your Inside Advantage is to announce it to your prospects and customers. If you want to know what an imaginative act looks like look no further than Steve Jobs and several of his announcements for Apple including his 2007 introduction of the iPhone.
What happens when you don’t know your WHAT, or in the case of Quiznos, you don’t evolve your WHAT?