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Strategic Discipline Blog

What’s a Brand Promise?

Posted by Douglas Wick on Mon, Oct 13, 2014

Does your business have a Brand Promise?

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Topics: The Inside Advantage, Core Customer, WHO WHAT HOW The Inside Advantage, Uncommon Offering, Brand Promise, WHO

OWN IT – Create Imaginative Acts – Inside Advantage

Posted by Douglas Wick on Mon, Mar 17, 2014

The intention of discovering your Inside Advantage is to announce it to your prospects and customers.  If you want to know what an imaginative act looks like look no further than Steve Jobs and several of his announcements for Apple including his 2007 introduction of the iPhone. 

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Topics: Business Growth, The Inside Advantage, WHO WHAT HOW The Inside Advantage, best practices of growth companies, Uncommon Offering, Southwest Airlines, Your Core Customer

WHAT? QUIZNOS INSIDE ADVANTAGE FAILURE

Posted by Douglas Wick on Mon, Mar 10, 2014

What happens when you don’t know your WHAT, or in the case of Quiznos, you don’t evolve your WHAT?

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Topics: Business Growth, The Inside Advantage, WHO WHAT HOW The Inside Advantage, Uncommon Offering

Build YOUR INSIDE ADVANTAGE

Posted by Douglas Wick on Mon, Feb 24, 2014

How clear are you on WHO your customer is?

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Topics: Business Growth, The Inside Advantage, WHO WHAT HOW The Inside Advantage, Uncommon Offering, Your Core Customer

 

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Certified Gazelles Coach

Doug Wick, President

Positioning Systems

 

The Strategic Discipline Blog focuses on small to midsize business owners with a ravenous appetite to improve his or her leadership skills and business results.

Our 3 disciplines include:

- Priorities
- Metrics
- Meeting Rhythms

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