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Brand Promise Advice from Jerry Garcia – Fortune Growth Summit

Posted by Douglas Wick on Tue, Apr 20, 2010

Those of you old enough to remember the Grateful Dead and Jerry Garcia will recognize his insight in a quote provided by Jeff Thull our Fortune Sales & Marketing Growth Summit keynote speaker and author of Mastering the Complex Sale.  Jeff said most of us are working way too hard.  He had insights into how to change that, starting with this advice, "you don't want to be the best of the best at what you do."  Rather follow Jerry Garcia's observation, "You want to be considered the only one who does what you do."  You can build your Brand Promise around an uncommon offering like that.

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Topics: Business Growth, Jerry Garcia, Brand Promise, Promise, Jeff Thull, Grateful Dead, Mastering the Complex Sale

 

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Certified Gazelles Coach

Doug Wick, President

Positioning Systems

 

The Strategic Discipline Blog focuses on small to midsize business owners with a ravenous appetite to improve his or her leadership skills and business results.

Our 3 disciplines include:

- Priorities
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- Meeting Rhythms

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