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Strategic Discipline Blog

Litmus Test

Posted by Douglas Wick on Wed, Jul 30, 2008

Last blog I mentioned one of my clients who is in the business of selling copiers. He’s struggled for a long time with his sales process and has been continually refining it to get it down to a system he can depend on. He’s done several things in this area including developing a recruiting and hiring process to spot better performers, and purchasing a sales software program so he can closely monitor his staff and provide them with reminders to ensure follow up is being conducted. Performance has always been the bottom line and if you know anything about business to business sales it can be a wild roller coaster unless your people are following a regimented routine to each day work on getting new customers. 

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Topics: litmus test


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Positioning Systems


The Strategic Discipline Blog focuses on small to midsize business owners with a ravenous appetite to improve his or her leadership skills and business results.

Our 3 disciplines include:

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