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Strategic Discipline Blog

Discovering Your Hedgehog Concept – Your Move To Greatness?

Posted by Douglas A Wick on Mon, Feb 4, 2019

Many consider Good to Great by Jim Collins the seminal book for creating a great business.

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Topics: Good to Great, Strategic Advisory Council, Hedgehog Concept, One Phrase Strategy, Jim Collins

Proactive or Reactive: How the Hedgehog Concept Changes Your Focus

Posted by Douglas A Wick on Mon, Sep 5, 2016

Ask yourself a question about your business practices: 

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Topics: Best in the World at, Hedgehog Concept, Brand Promise, Brand Promise Guarantee

A Brand Promise and Guarantee I Bet My Life On

Posted by Douglas A Wick on Thu, Sep 1, 2016

What can you be the Best in the World at?

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Topics: Brand Promise, Brand Promise Guarantee, Hedgehog Concept, Positioning Systems Brand Promise, Sandbox, The Inside Advantage

Double Bonus – Customer Discovers X Factor and Profit Per X

Posted by Douglas A Wick on Mon, Aug 29, 2016

“I’m never coming back to Cedar Rapids, Iowa, Doug!” 

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Topics: Profit per X, X Factor, Scaling Up Workshops, Hedgehog Concept

HEDGEHOG CONCEPT Three Circles Signal Greatness

Posted by Douglas A Wick on Thu, Aug 25, 2016

Would you like to find a predictor for your business achieving greatness?

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Topics: Hedgehog Concept, Jim Collins, Good to Great, Core Purpose, Brand Promise, Profit per X

Your BHAG Journey

Posted by Douglas A Wick on Thu, Aug 11, 2016

Creating your BHAG (Big Hairy Audacious Goal) as Jim Collins describes and shares, is an iterative process.  It rarely is achieved in a few meetings, or without completing several very important milestones for your business.  Included in these are these three elements of your Hedgehog Concept: Core Purpose, Profit Per X and Brand Promise.

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Topics: BHAG, Hedgehog Concept, Core Purpose, Brand Promise, Profit per X, The Inside Advantage, WHO WHAT HOW The Inside Advantage

What Are Your First Quarter Victories?

Posted by Douglas A Wick on Thu, Apr 16, 2015

My plan for this blog originally was the irony of freedom.  The past three days working with an enthusiastic and dedicated group of leaders from a new customer who started with me in February for a private two day Rockefeller Habits Workshop.  They’d previously attended the Four Decision Workshop in November. 

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Topics: quarterly meetings, Core Purpose, Profit per X, Hedgehog Concept, BHAG, Core Competencies, quarterly plan, Quarterly Victories

Take Your Company from Good to Great – Jim Collins 12 Questions: #3-5

Posted by Douglas A Wick on Thu, Apr 2, 2015

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Topics: Good to Great, Business Growth, Jim Collins, Hedgehog Concept, Stockdale Paradox, 20 Mile March

What’s Your Passion? What Are You Best At? (Hedgehog Concept)

Posted by Douglas A Wick on Mon, Nov 11, 2013

In The Hedgehog Concept we discussed the intersection of three circles that provide your One Thing Focus for the strategy of your business.  Where do you find or discover the elements that comprise the three circles?   If you’ve completed portions of your One Page Strategic Plan you’ll have made progress toward understanding what these are. 

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Topics: Core Purpose, Grow: How Ideals Power Growth and Profit at the Wo, Patrick Lencioni, Profit per X, Hedgehog Concept, Organizational Health, Brand Promise, BHAG, Brand Ideal

The Hedgehog Concept

Posted by Douglas A Wick on Fri, Nov 8, 2013

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Topics: Good to Great, Jim Collins, strategy, Hedgehog Concept

Challenges of Scaling Up a Business 




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Doug Wick, President

Positioning Systems


The Strategic Discipline Blog focuses on midsize business owners with a ravenous appetite to improve his or her leadership skills and business results.

Our 3 disciplines include:

- Priorities
- Metrics
- Meeting Rhythms

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