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Strategic Discipline Blog

Strategic Discipline Develops Differentiated Demand

Posted by Douglas Wick on Mon, Oct 29, 2012

All customers are not created equal.  That’s one part of the message in How Companies Win: Profiting from Demand-Driven Business Models No Matter What Business You're In, by authors Rick Kash, David Calhoun.  With some customers being more valuable than others it’s important to discover which are, and also to be aware of how your market is changing to understand latent, and emerging demands.   The world has already changed to a demand driven economy.  In order to be in the forefront and capitalize and even survive your business will require a higher level understanding of your customers and how to market to them.

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Topics: Customer Feedback, Strategic Discipline, Demand Based Economy

Six Rules to Change From Supply-Based to Demand Based

Posted by Douglas Wick on Thu, Oct 25, 2012

The Rules are changing.  As noted in How Companies Win – Prepare for A Demand-Driven Economy we’ve been moving from a supply-based to demand based economy. The book How Companies Win: Profiting from Demand-Driven Business Models No Matter What Business You're In, by authors Rick Kash, David Calhoun examines this and my blog specifically provides an example from the book on how McDonalds has successfully negotiated this change already. 

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Topics: Customer Feedback, weekly meetings, meeting rhythms, Demand Based Economy

How Companies Win – Prepare for A Demand-Driven Economy

Posted by Douglas Wick on Mon, Oct 15, 2012

Learning, Growing and Planning.  It’s a crucial element of our Gazelles business coaching practices.   Companies that continue to grow look at education, training and learning as a competitive advantage. 

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Topics: Business Growth, Growth Summit, Growth Summit. Learning, Demand Based Economy

 

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Certified Gazelles Coach

Doug Wick, President

Positioning Systems

 

The Strategic Discipline Blog focuses on small to midsize business owners with a ravenous appetite to improve his or her leadership skills and business results.

Our 3 disciplines include:

- Priorities
- Metrics
- Meeting Rhythms

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