In Clarity Dissolves Resistance we discussed how many business owners and executives fail to understand the importance of determining a vision for their business. While small business owners [less than $1M in revenue] may be more guilty of this than mid-size business owners, it’s not hard to find this lack of vision in larger companies. The changing economy, advancing technology, competitive pressures, internal challenges all contribute to this so-called fog of war. It can dull the senses and reduce the leader’s appreciation for developing a vision. Setting priorities and communicating them to employees is critical to growth.
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